SEO Case Study: Cococlectic, San-Francisco, US

55% Increase in Organic Traffic and Sales

55%

Increase in organic traffic

47%

Increase in organic keyword rankings

38%

Increase in sales

seo online store cococlectic

Client: Cococlectic, San-Francisco, US

Industry: confectionery, shipping

Cococlectic is a craft bean-to-bar club that specializes in the chocolate-of-the-month subscription boxes. Based in San Francisco, a company now successfully ship their chocolate all around the USA. The Cococlectic`s website structure allows us to figure out the services on which the company makes an accent – a chocolate subscription box and virtual chocolate tasting event. Scrolling the homepage of the company, a customer can easily find out any necessary information about the provided options.

The website is available from 2014 when Cococlectic was founded. Doreen Leong, the founder of the company, actively promotes the philosophy of Cococlectic – to build an educated community where the borders between chocolate makers and chocolate enthusiasts will be erased, and where the craft will be widely supported. The mission of the company sounds truly promising.

Additionally, Cococlectic supports only American small-batch bean-to-bar chocolate makers who make fine chocolate from scratch using exclusively cocoa butter, cocoa beans, and sugar. The not less vital feature at the expense of which Cococlectic can become leading on the market is a vegan, non-GMO production that doesn’t contain soy, gluten, or nuts. Agree, nowadays, special organic options for craft chocolate products are appreciated among customers, and it is worth paying tribute to Cococlectic.

The right marketing strategy helps Cococlectic to successfully promote their business since services like virtual chocolate tasting events and chocolate subscription boxes are in a great demand while the pandemic.

seo online store cococlectic

Search Engine Optimization Strategy for Cococlectic

Audit seo

1. Site Audit

The site audit is needed for an overall website evaluation at the point of a search engine performance. An audit is typically done to improve the multiple website’s indications.

Competitive Analysis

2. Competitor analysis

The competitor analysis helps to figure out the opportunities of current and potential competitors, and with that knowledge build the right marketing strategy.

Page Speed Optimization

3. Page Speed Optimization

Making the pages load faster, page speed optimization has a significant influence on general search engine optimization, as well as bounce rate.

On page optimization

4. On-Page Optimization

On-page SEO is a key to achieve a higher ranking in search engines by optimization the particular website pages.

Web Content Development-01

5. Content development

A content development is an essential part of any content marketing strategy that is helpful for optimization of the published information to reach certain marketing goals.

Creating SEO-Friendly FAQ Pages

6. SEO-Friendly FAQ Pages

In order to achieve better website traffic and introduce customers to a full guide on your content, you need to boost a FAQ website page.

Outreach Guest Posting

7. Outreach Guest Posting

The outreach guest posting is working well for better promoting your brand or affair at the expense of learning about other websites your potential audience regularly visit.

Marketing Report

8. Marketing Report

A marketing report is a proper way to analyze the market conditions of the service considering the indications, like demand, price, the volume of transactions, etc. It helps to track website statistics too. 

Google Analytics Results of Cococlectic

PGE pageviews

55%

Increase in organic traffic

47%

Increase in organic keyword rankings

68%

Increase in sales