What is Dental Marketing
Each dental clinic requires a strong and cohesive dental marketing plan in order to optimize their website ranking and raise the brand as well as practice’s image within their community.
A good website is necessary to attract new visitors and convert them into the customers. Even the best website is nothing without visitors. WMS is ready to help. Our main goal is to bring more patients to your practice by attracting more visitors to your website. To achieve it we use SEO, SMM, and SEM campaigns. With the use of these campaigns your website will be provided with maximum visibility, necessary to attract more visitors to your website. Hiring our dental marketing agency you’ll get the most efficient use of your marketing dollars.
We provide dental internet marketing to any dental practice who needs it. For is it does not matter whether you are a new practice looking to get established, or existing one, searching the possible ways to grow your business. At WMS you’ll get everything you need for a successful growth of your campaign. We can provide you with a comprehensive SEO strategy as well as implement it in order to meet your needs.
Our company ensures tailored, well-developed, custom dental marketing plan, which is specially made to fit all your business plans, ideas, requirements, and needs.
You’ll be contented with the work of our specialists, as well as the efficient and productive growth of your business. You will be definitely satisfied with your choice, as our company guarantees the most return on your investment as well as a great growth of your target audience. We’ll efficiently get you to engage with your potential patients and clients.
Why Choose WMS Dental Marketing for Your SEO?
Winning Marketing Strategies is a group of experienced professionals, providing numerous search engine marketing for years. We know what should be done to successfully rank your website and put it in the top of search engines. We constantly innovate, test and learn all the new charges of SEO craft. It ensures a constant as well as productive work of our SEO strategy.
WMS Dental Marketing Process
How Do We Work
Learn and Plan
Before we start dental marketing, we need to learn all about your business, your goals, customers and competitors. Each dentist has some issue or challenge that makes him unique from the other dentist. We use this, and as a result, none of our clients is dissatisfied, as we do not use “one size fits all” approach to our clients.
Implement
We analyze all the formation which we’ve gathered about your company. We put your campaign in motion. We start by fixing any technical errors. Then, we set up as well as optimize analytics and measurement platforms. We optimize your on page SEO, start link-building and social branding initiatives as well.
Great Promotion Plan
You can be an expert in your line, but without a good plan, you won’t be able to attract people to your website. That is why you need a good, without risk of loss dental marketing strategy. This is where promotion comes into play. Our company promotes your business on different websites, where your potential customers may be. It helps to build your brand awareness as increase your target traffic too.
Report
We know for sure that the constant business report is an important part of the solid business relationship with clients. We understand our clients, who appreciate the transparency in work. That is why we provide a monthly report to reflect the transparency of our work. Each of our clients is provided with an access to information in an easy-to-understand manner. It allows them to see what is going on and what to expect next.
Why Is SEO Important?
Mostly all the patients who are searching for qualified dentists will turn to the search engines to find the nearest and the best dental practice near then. And one of the most important search engines is Google. Remember that Google will be not able to rank your website or match the target audience of your website if you do not use SEO.
Of course, if your money is tight, you can think about your dental website optimization later. But the sooner you do it, the sooner you’ll get more website visitors, as well as new patients. Remember that the time lost is the money lost. Thus, you have to pay special attention to SEO in order to reach a large online audience and real patients.
Dental SEO Services Include:
We Provide Digital Marketing Services for Dentists
Digital marketing is more important as well as vital for dental practices than mere advertising. Decades of years ago, it was enough to put a sign out front of your office or have an ad in some yellow pages to attract new clients to visit your door. However, nowadays, when everything you need finds is available on the Internet, dental internet marketing plays a very important role to stand out in a crowded marketplace. Marketing is based on good communication your dental practice has with a patient. This aspect includes a number of factors which make your practice unique and out of the competition. It is about your office staff, care, and attentiveness to your patients, your branding, your brand reputation as well as the presence and ranking of your clinic’s website, and lots of other valuable factors that are highly important for your dental practice growth and development.
Behavior Analysis & Strategy Development
Each client is of special importance for us. That is why we listen to you and take into consideration even the smallest details of your business in order to design an excellent website design to invite new customers to visit your website as well as your dental clinic.
Brand Logo – is the central visual element of any website. Its goal is to help the customer to find, recognize and remember your brand. The brand logo can be a simple image or logotype, or even combine them both. Simplicity – this is what should be said about your website design, even if the process, as well as efforts put into the process of website design, were far from so.
WMS ensures that your website logo will be:
- Timeless. A good logo is not a subject of the trend. It will always be actual and stand the test of time.
- Unique. Each client wants his brand logo to be unique. So, we take it into practice. Your logo won’t be complicated, nor easy on the eye. Instead, it will be recognizable, conveying the message it is intended to.
- Recognizable. Memorable logo – this is what a recognizable logo means. We always use something unexpected and unique to make it really recognizable.
- Appropriate. We know for sure what should be implemented into your logo to resonate with your target audience. So, you can be sure, it will definitely fit your dental practice needs.
Talking about website SEO, we should mention the one thing which is highly important and works as SEO foundation – keywords research. Keywords are like a compass of your website. They help the users to find what they need as well as show you where to go and what to improve/change.
For website rebranding we strongly follow the best SEO practices in order to save your website traffic, and, what is more, increase your branding awareness. Rebranding is a good thing which can allow you to reach for new brand related items, for which you may not yet be ranking. It will help you not to lose the existing website rankings. Instead, it will create new ones designed to grow your natural/organic website performance.
In order to achieve maximum productivity of keywords we consider the following:
- Keywords are used in the title of the page
- Keywords are used in any image file paths as well as in the images’ alt text
- Keywords are used in different variations throughout the page copy
- Keywords are used in the meta description
- Keywords are used in anchor text in backlinks
- Keywords are used in in the URL of the page
Most Important Pages on Dental Website
What to include?
- A brief description of the services provided
- Bullet points of services with their short description
- Advantages of using your services, not the competitors’
What to include?
- A brief paragraph of praise from the customer
- Photo as well as contact info of reviewer
- The headline above each new testimonial – necessary to attract the attention of the reader
Great contact pages should:
- Be easy to find, so there should not be any conveniences, concerned of difficult “get in touch” opportunity
- Include an email and phone number. It is highly important for dental marketing as well as useful for a reader to find the necessary info he/she needs
- Have a link to active social media accounts, like Facebook, Twitter, LinkedIn, Instagram, etc.
- Be creative and memorable, so that the visitors will always feel positive emotions while filling the contact form on your website
TOP- 50 Keywords for Dental Website
Keyword
Volume
- dental services
- dental services near me
- cosmetic dentistry
- dental crowns
- dental crown
- veneers
- hospital dentistry
- dental bone graft
- dental implants
- teeth whitening
- orthodontics
- periodontics
- emergency dental
| dental services | 2000 |
| emergency dental services | 1400 |
| dentures and dental services | 900 |
| denture and dental services | 350 |
| family dental services | 300 |
| dentures & dental services | 250 |
| dental services near me | 600 |
| emergency dental services near me | 600 |
| cosmetic dentistry | 14 000 |
| cosmetic dentistry procedures | 400 |
| family cosmetic dentistry | 350 |
| cosmetic dentistry office | 300 |
| cosmetic dentistry before and afters | 300 |
| cosmetic dentistry offices | 300 |
| cosmetic and family dentistry | 300 |
| cosmetic family dentistry | 300 |
| cosmetic dentistry before and after | 250 |
| cosmetic dentistry services | 200 |
| dental crowns | 3 800 |
| types of dental crowns | 700 |
| dental crowns cost | 600 |
| crowns dental | 450 |
| dental implants crowns | 450 |
| dental implant crowns | 400 |
| dental crowns prices | 300 |
| dental crowns price | 300 |
| dental crowns front teeth | 250 |
| what are dental crowns | 250 |
| dental crowns before and after | 200 |
| cost of dental crowns | 200 |
| dental crowns near me | 150 |
| dental crowns and bridges | 150 |
| dental crown | 15 000 |
| crown dental | 3 600 |
| dental crown cost | 3 400 |
| what is a dental crown | 2 800 |
| dental crown procedure | 1 700 |
| cost of dental crown | 1 200 |
| dental implants crown | 450 |
| types of dental crown | 400 |
| dental implant crown | 250 |
| dental crown front teeth | 250 |
| crown dental definition | 200 |
| dental crown and bridges | 200 |
| dental crown and bridge | 200 |
| dental crown picture | 150 |
| crown dental care | 150 |
| veneers | 69 000 |
| porcelain veneers | 8 400 |
| perfect smile veneers | 7 500 |
| dental veneers | 6 400 |
| what are veneers | 5 600 |
| veneers teeth | 3 900 |
| teeth veneers | 3 800 |
| veneers before and after | 3 800 |
| cost of veneers | 3 400 |
| how much are veneers | 3 300 |
| tooth veneers | 2 000 |
| veneers price | 900 |
| veneers procedure | 700 |
| hospital dentistry | 400 |
| kings county hospital dentistry | 250 |
| childrens hospital dentistry | 70 |
| allegheny general hospital dentistry | 70 |
| dentistry in hospital | 50 |
| children’s hospital dentistry | 20 |
| dental bone graft | 3 200 |
| bone graft dental | 1 800 |
| dental bone graft cost | 800 |
| dental bone graft procedure | 250 |
| what is a dental bone graft | 250 |
| dental graft | 200 |
| dental bone graft procedures | 150 |
| dental bone graft surgery | 150 |
| dental implant bone graft | 150 |
| dental implant bone graft procedure | 150 |
| dental implants | 86 000 |
| dental implants cost | 15 000 |
| how much do dental implants cost | 8 200 |
| dental implants near me | 8 000 |
| how much are dental implants | 6 100 |
| types of dental implants | 2 500 |
| dental implants prices | 1 500 |
| full dental implants | 1 300 |
| what are dental implants | 1 300 |
| dental implants problems | 1 200 |
| implants dental | 1 100 |
| what is the cost of dental implants | 1 100 |
| full mouth dental implants cost | 1 000 |
| teeth whitening | 60 000 |
| best teeth whitening | 21 000 |
| professional teeth whitening | 2 700 |
| laser teeth whitening | 2 000 |
| teeth whitening light | 1 500 |
| teeth whitening dentist | 1 300 |
| professional teeth whitening cost | 1 200 |
| how much is teeth whitening | 1 100 |
| cost of teeth whitening | 1 000 |
| teeth whitening for sensitive teeth | 1 000 |
| safe teeth whitening | 900 |
| orthodontics | 22 000 |
| orthodontics near me | 3 300 |
| family orthodontics | 2 200 |
| what is orthodontics | 1 500 |
| premier orthodontics | 1 500 |
| advanced orthodontics | 1 400 |
| image orthodontics | 1 200 |
| progressive orthodontics | 800 |
| periodontics | 14 000 |
| periodontics definition | 1 900 |
| what is periodontics | 1 100 |
| advanced periodontics | 450 |
| periodontics near me | 300 |
| modern periodontics | 250 |
| periodontics of rockford | 250 |
| progressive periodontics | 200 |
| define periodontics | 200 |
| periodontics treatment | 200 |
| emergency dental care | 7 200 |
| emergency dental care near me | 3 500 |
| 24 hour emergency dental care near me | 1 700 |
| emergency dental care usa | 1 200 |
| emergency dental | 18 000 |
| emergency dental care | 7 200 |
| emergency dental near me | 5 300 |
| dental emergency | 4 600 |
| emergency dental care near me | 3 500 |
| emergency dental clinic | 2 100 |
| emergency dental services | 1 400 |
| dental emergency near me | 1 100 |
Keyword
Volume
- preventive dentistry
- oral surgery
- root canals
- dental sealants
- extractions dental
- dental scaling
- flap surgery
- dentures
- tmj dentist
- 24 hour dentist
- invisalign
- intraoral photography
- digital imaging
| preventive dentistry | 300 |
| preventative dentistry | 250 |
| preventative dentistry | 250 |
| preventative dental care | 200 |
| preventative dental care | 200 |
| dental preventive care | 150 |
| dental prevention | 100 |
| what is preventive dental care | 100 |
| dental prevention | 100 |
| preventive dental services | 100 |
| prevention dental | 80 |
| preventative dental | 50 |
| dental preventive | 30 |
| oral surgery | 9 700 |
| oral and maxillofacial surgery | 6 700 |
| oral maxillofacial surgery | 3 500 |
| oral surgery near me | 1 300 |
| oral and facial surgery | 700 |
| root canals | 2 700 |
| do root canals hurt | 2 000 |
| are root canals painful | 1 400 |
| how long do root canals take | 900 |
| who does root canals | 600 |
| how much are root canals | 500 |
| alternatives to root canals | 500 |
| root canals without crowns | 500 |
| teeth root canals | 500 |
| root canals while pregnant | 450 |
| what causes root canals | 450 |
| root canals teeth | 400 |
| prices of root canals | 300 |
| dental sealants | 3 800 |
| sealants | 3 400 |
| sealants on teeth | 450 |
| dental sealants pros and cons | 350 |
| teeth sealants | 350 |
| concrete sealants | 350 |
| tooth sealants | 300 |
| what are dental sealants | 300 |
| sealants dental | 250 |
| sealants teeth | 250 |
| dental sealants for adults | 250 |
| extractions dental | 60 |
| how much are dental extractions | 0-10 |
| what are dental extractions | 0-10 |
| extractions dental cost | 0-10 |
| who does dental extractions | 0-10 |
| dental scaling | 1 500 |
| dental scaling cost | 150 |
| dental scaling and root planing | 150 |
| dental scaling tool | 100 |
| scaling definition dental | 80 |
| dental procedure scaling | 80 |
| scaling dental | 80 |
| what is dental scaling | 70 |
| scaling dental cleaning | 50 |
| scaling dental procedure | 30 |
| dental deep scaling | 30 |
| dental scaling procedure | 30 |
| dental planing and scaling | 30 |
| flap surgery | 1 200 |
| gum flap surgery | 200 |
| flap surgery dental | 100 |
| periodontal flap surgery | 250 |
| gum flap surgery | 200 |
| gingival flap procedure | 80 |
| flap surgery dental | 100 |
| open flap surgery | 20 |
| what is flap surgery | 80 |
| dentures | 49 000 |
| partial dentures | 12 000 |
| dentures near me | 9 100 |
| dentures cost | 5 300 |
| affordable dentures and implants | 4 000 |
| same day dentures | 3 800 |
| how much do dentures cost | 3 700 |
| types of dentures | 3 200 |
| snap in dentures | 3 100 |
| dentures a new smile | 2 500 |
| implant supported dentures | 2 500 |
| dentures in a day | 2 400 |
| implant dentures | 2 300 |
| how much are dentures | 2 200 |
| economy dentures | 2 200 |
| affordable dentures prices | 1 700 |
| types of partial dentures | 1 700 |
| flexible dentures | 1 500 |
| permanent dentures cost | 1 300 |
| best dentures | 1 300 |
| dentures definition | 1 200 |
| tmj dentist | 900 |
| tmj dentist near me | 450 |
| tmj dentist or doctor | 200 |
| tmj dentist specialist | 150 |
| dentist tmj | 150 |
| dentist that specializes in tmj | 100 |
| tmj dentist specialist near me | 80 |
| tmj dr or dentist | 70 |
| dentist tmj specialist | 30 |
| dentist tmj treatment | 20 |
| tmj treatment dentist | 10 |
| 24 hour dentist | 3 500 |
| 24 hour dentist near me | 1 500 |
| dentist open 24 hours near me | 1 200 |
| emergency dentist 24/7 near me | 1 000 |
| 24 hour emergency dentist near me | 1 000 |
| emergency dentist open 24 hours | 800 |
| 24 hour emergency dentist | 450 |
| 24 hr dentist | 400 |
| emergency dentist 24 7 near me | 400 |
| 24/7 dentist | 350 |
| dentist 24 hours | 300 |
| 24 hr emergency dentist | 250 |
| 24 hr dentist near me | 250 |
| 24 7 dentist near me | 200 |
| dentist open 24 hours | 200 |
| 24 hour dentist in atlanta | 200 |
| 24 dentist | 200 |
| 24 hr emergency dentist near me | 150 |
| 24 hour dentist nyc | 100 |
| invisalign | 176 000 |
| invisalign cost | 34 000 |
| invisalign retainer | 2 200 |
| average cost of invisalign | 2 200 |
| how does invisalign work | 1 900 |
| how long does invisalign take | 1 800 |
| does invisalign work | 1 700 |
| invisalign before after | 1 600 |
| what is invisalign | 1 500 |
| invisalign near me | 1 500 |
| invisalign pros and cons | 1 300 |
| invisalign teen | 1 000 |
| intraoral photography | 60 |
| intraoral mirrors dental photography | 20 |
| best camera for intraoral photography | 10 |
| digital imaging | 3 000 |
| digital medical imaging | 350 |
| what is digital imaging | 150 |
| pirrello digital imaging | 150 |
| digital retinal imaging | 150 |
Traffic Drivers
SEO – is the practice of increasing your website traffic through organic search engines. You have not to pay search engines to rank higher the organic traffic of your website. To better understand what Search Engine Optimization is, you need to learn about its 3 parts:
- Quantity of traffic. We provide your website with an efficient SEO service that really works. Once you have the target audience clicking through from those SERPs, more traffic is better.
- Quality of traffic. You should have the organic traffic of users who are interested in the services your brand offers.
- Organic results. Ads constitute a significant part of many results. Organic traffic is the one traffic you have not to pay for.
SEM differs from SEO. It uses aid search ads to increase website traffic through search engines. For SEM ad placement matters a lot. It is necessary to increase search engine presence, attract new visitors to the website, and more. Ads help to put your website link closer to the top. It means, that your website has higher chances than competitors’. SEM uses PPC (pay-per-click). PPC is a process that uses the auction and ranking systems to determine which ads will be displayed and in which order.
Banner Advertising is a use of the rectangular graphic display, which can e place across the top, bottom or sides of the website. Banner ads are more frequently image-based than text-based. The main goal of banner ads is to promote a definite brand and attract Internet users to visit the advertiser’s website.
Remarketing is a very useful as well as a clever strategy which allows you to connect with your website visitors who may not make an immediate purchase or enquiry on your website as well as place necessary ads in front of the users who’ve previously visited your website, while they’ll browse elsewhere else.
Social advertising is a process of using advertising which relies on social information or networks in generating and delivering marketing communications. For social media, advertising is frequently used as a special Internet service to collect social information as well as maintain relationships with its consumers.
Email Marketing is the process of sending a commercial message, through email. Every email sent to a potential customer can be considered as email marketing. These emails are used to persuade customers to engage with the company. They are considered to be an important part of inbound marketing.
Benefits of WMS Dental Marketing Services:
Remember, that the sooner you start dental marketing service, the better results you’ll have. With the help of SEO, you’ll be able to measure a positive ROI quicker and gain great business results. You’ll be provided with increased revenue over the long haul. Moreover, with the help of WMS, you’ll definitely increase your brand visibility as well as reputation. Each client for us is of special importance. The list of services we provide for dental marketing offers a great opportunity or continuous ROI improvement. One of the main reasons why dental practices should invest in SEO is because consumers have used to search products, order services or find information through the Internet more frequent than it was before.
Digital Destinations
