Our Healthcare Clients
- Best Pediatric Hospitals
- Orthopedics Hospitals
- Allergy & Immunology Hospitals
- Cardiology Clinics
- Gynecology Clinics
- Ophthalmology Clinics
- Orthopaedic Surgery Centers
- Neurology Centers
- Rehabilitation Centers
- Urologic Clinics
- Plastic Surgery Clinics
- Dermatology Clinics
- Radiology-Diagnostic Clinics
- Child Neurology Centers
- Dental Clinics
- Preventive Medicine Centers
What is Healthcare Marketing?
Because of the fast growth of competition, you need to think about your own. It is easy to achieve by hiring professionals who have a best in class strategies, tactics and special methods aimed to deliver the best possible business results.
Healthcare digital marketing is not a thing, which should be taken lightly, just like the healthcare marketing company. Thus, Winning Marketing Strategies is an advertising healthcare company, aimed to grow your brand reputation. That is why we offer you to visit our website to get more details about our medical marketing company and services, which we offer.
Winning Marketing Strategies is a powerful solution, equipped with all the necessary things, to grow the client’s business. Having experienced team of reliable professionals, we do our best to prove that we are the full-service healthcare digital marketing agency that can help you to attract new patients and increase the target traffic of your website. As a result, we will grow your profits and build your reputation brand.
- Our healthcare clients
- Hospitals
- Urgent care facilities
- Specialty clinics
- Dentists
- Manufacturers who are aimed to get patients
Healthcare Marketing Services:
Design and Development
Our clients’ satisfaction is our main priority. To achieve it, we provide them with productive as well as efficient healthcare digital marketing services. Having years of experience, we know for sure that the website design is one of the top-notch criteria that will determine whether your website user will stay on your website or will leave it.
Website design, as well as development, is all about finding the best solution that will provide the best user experience. We will design a user-attractive, user-friendly and great healthcare website design that will positively work for healthcare digital marketing, attracting the target audience to attend your website and buy the products you sell or order a desired service from the list of services you offer.
Because of first impression matters, your website should portray professionalism and establish credibility. And it is possible if you work with professionals – WMS. Thus, if you need to build a new website for your medical practice or improve the existing one, our team of we design experts and web development expert is here to help!
SEO
We not only take care of gaining pagerank in the search engines but also attracting new customers through inspiring trust among them. We provide them with detailed information about your brad, showing all the benefits why they need to consider your healthcare practice.
As a result, you get a powerful search engine, which will attract new consumers. The more trustful your healthcare organization is, the higher page rankings it will have, especially Local Search. We offer a wide range of SEO and digital healthcare marketing services to assist medical practices to build better search engine ranking (both locally and globally). In the other words, we will do our best to build effective online marketing for healthcare plan to make your practice shine online as well as prove you that we are the best healthcare marketing company, offering efficient, successful and productive healthcare marketing strategies.
Social Media Marketing
Using social media marketing in the healthcare industry allows you to share the necessary information about your brand as well as lead business dialogues with patients. Nowadays, social media is extremely popular. It allows you to share useful links to images of your facility, hospital, industry news, etc. SMM is considered to be extremely important, as it is one of the easiest ways to gather target audience and encourage them to visit your website and, as a result, convert them into the real customers/patients. Because we have already delivered our best practices healthcare digital marketing services to lots of healthcare clients, providing them with an informative, engaging brand presence that positions our clients as leaders in their industry niche. Thus, with the assistance of efficient SMM, we will not only share information about your company but encourage the internet users to share it too. It will help to build more meaningful connections between you and your patients.
Local SEO
By targeting the right patients and providing them with the information they are searching for, patients will be able to take more confident healthcare decisions. With the help of local SEO, you will be able to increase patient counts for your organization at your local area. It is not a secret that for all the treatment, service and location specific queries, local SEO optimization is a must in order to establish their place in local search. Local SEO is extremely important for health systems with several facilities across a large geographic area. Those healthcare business organizations/companies do not reach such a big success in their business growth than those, who benefit local SEO. Because of efficient, reliable and productive work of our firm and local SEO services we provide, your location information will perform much better in search engines. What is more, we will help you drive local search visibility and volume.
Email Marketing
Winning Marketing Strategies supports your business goals through targeted as well as relevant messaging, that drives the target audience through the sales and services cycles. Our team of qualified copywriters, website designers, developers, and experienced strategists can create, manage, measure, and analyze your ongoing email marketing campaigns. We will develop special strategies to increase email marketing lists as well as the amount of target audience. We will capture your audience attention, no matter whether they are reading on desktops or small screens of their smartphones. Through efficient email marketing strategies, we will keep your patients engaged through their inboxes. Thus, your customers or patients will be always informed of your brand, its sales, and discounts. With the help of email marketing, you will reach your audience with the information they want when they want it. Moreover, with the assistance of email marketing services provided by our healthcare marketing agency, you will experience an easy and convenient way to deliver personalized messages to the masses.
Health Care Business Website Design & Development
Intuitive User Experience
Designing an intuitive website design is a vital part that plays a very important part in building the website reputation as well as auditory. For our clients, our company designs only UI website designs, in other words, those websites that are easy-to-use. If the internet visitor considers your website to be easy to access and understand, then your website is considered to be a successful one, as it will create a user-friendly UI.
Responsive Design
With the assistance of responsive design, we will provide a great look of your website page on both desktops and small screens of smartphones. It will help to significantly increase the amount of time the website users spend on site, as well as will help you to improve the website rankings and optimize your business. As a result, your sit will be easy to navigate, so that the users will not zoom it, scroll or resize in order to get access to the information they are interested in.
Eye-Catching Visuals
Have you ever thought that eye-catching visual play a lot towards the increasing of your website brand awareness? Eye-catching visuals, such as infographics, social media graphics, etc. have a significant impact on the existing content of your website. Eye-catching visuals are necessary if you really want to succeed in healthcare online marketing. Our team of experts will do its best to ensure the highest results that will positively work on increasing your business income.
Healthcare Company Mobile Marketing
Mobile First Design for Healthcare Industry
Today people used to order goods or services online. However, because of the too busy way of living, people prefer to order services/buy products via their smartphones more frequently than via the desktops. That is why, designing websites for smartphones, tables, and mobile devices take priority over desktops. For this reason, mobile marketing plays a very important part today.
Mobile Payments for Healthcare Industry
Mobile payments are very popular today. Moreover, it is a very convenient, simple and safe way for the website visitor to find what he or she is looking for on your website, order it and pay for the ordered service or a product via his or her own mobile device. There are innumerable advantages of mobile payments. Thus, do not wait any more! Just order this service and experience all the benefits of this payment method.
Measure Results for Health Care Industry
Mobile payments continue to evolve each year. Because a lot of people use their mobile devices for ordering products as well as services via the internet, the importance of mobile payment methods has significantly increased. Mobile website version means a clear as well as simple navigation that is able to connect the internet users to your website.
Search Engine Optimization for Healthcare Company
SEO Audit
The first step we start our work with is SEO audit. It will help us to understand where your website stands. We will analyze the effectiveness of your current healthcare digital marketing strategy. With the help of deep SEO audit, we will define all the weak as well as strong sides of your website. We will learn all about the competitors’ websites, in order to help you to leg up on the competition. It will ensure higher search engine rankings. Thus, of you are serious about your business, you have to do an SEO audit on the regular basis. It will provide a better insight into your website and overall traffic. What is more, it will help you to rank higher in SERPs.
Competitive Analysis
Competitive analysis is a necessary part of your healthcare marketing strategy. With the efficient and productive competitive analysis, provided by our healthcare marketing agency, you will be able to formulate how to run your business. With the assistance of competitive analysis, we will define what makes your competitors’ websites unique. After completing a competitive website analysis, we will identify the weak and strong sides we need to work on. As a result, you will get a great growth of website traffic as well as the growth of income.
Keyword Research
If you want to promote your website content and make it more visible to search engines, then you should think about efficient keyword research. Our team of content specialists will provide your website with the niche relevant keywords in order to boost your healthcare marketing effectiveness as well as increase chances to succeed in the healthcare industry.
SEO Content Creation & Development
To understand the importance of SEO content and its development, we have listed a few benefits of their presence on your website:
- The growth of brand recognition
- Educate patients about their health
- Trust building among prospective patients
- Inform healthcare consumers about medical conditions and practice you treat
- New customers attraction through search engine results
On-Page SEO and Off-Page SEO
If you want to improve positions in SERPs, then you need to think about the off-page SEO. Off-page SEO provides all the necessary promotion methods that are required for ranking your website higher in search results (it includes of link building, SMM, social bookmarking). On-page SEO refers to all the measurements that can be taken directly within your website to improve the website positions in search engines. We know all the key elements that are necessary to follow with in order to provide our clients with as efficient on-page and off-page SEO services as possible.
Link Building
The number of sites that link to your content is a strong ranking signal. Our team is focused on the links quality rather than quantity. That is why we design as well as help our client to create a must-read, influencer content that will attract the users to link to. What is more, we will analyze what the websites link to your content in order to check their quality as well as reputation.
Website Migration
Website migration is specially used for the websites that undergo substantial changes in areas that have a big impact on search engine visibility. Healthcare website migration is a very important step that requires careful planning, as even the smallest mistake can have a negative impact on your revenue. With our healthcare marketing agency, you will not worry about it. Your website will not be difficult to find in search engines. With the help of medical website migration provided by our company, your website will be successfully migrated. Once migrated, you can check on your own that all is functioned as expected. Be sure, everything will work properly on your new website address, as our specialists are here to provide you with seamless migration.
Healthcare Company Local SEO
Healthcare Organization Local Optimization
Local SEO optimization can be very efficient if you want to increase your local brand awareness. When your patients perform a local search for a provider in their area, you want your practice to be one of the first one. With the help of local SEO optimization, you will get more ROI than any other marketing channel with the highest amount of clicks and the best leads ever.
Content Creation for Healthcare Organization
In order to help our clients with building a strong and successful search engine ranking, we offer a wide range of Content Management and SEO services. To achieve a successful and efficient online marketing or digital healthcare plan, you need to think about local SEO optimization and content management of your business to drive traffic to your website. Optimized title tags, backlinks from authoritative and established websites – is what will help you to be on the top of search engine results.
Healthcare Business Landing Pages
Landing pages respond to generate more leads and drive website traffic, improve SEO and build your brand. Approximately 80 % of businesses use landing pages in order to generate leads and lead website visitors to specific service or product offered by the website. The landing pages are specially designed to attract the user to take the desired action (CTA).
Google My Business for Healthcare Business
Google My Business is a very useful tool that can help you to update your business profile. With the assistance of this tool, you will be able to engage with your customers from your phone, tablet or a computer. It will let you manage how your business appears on Google Search and Maps. With the assistance of Google My Business, people will be able to find you easier. If you want to be locally visible and increase your local business awareness, then think about Google My Business!
Healthcare Organization Reputation Management
Reputation management for medical practice has always been a priority. That is why we take care of promoting the positive reviews of your digital brand online. Mostly every patient before calling you on the phone wants to learn more about the clinic. It is easily to learn about your practice online. If your site is poor of information or reviews, or even if your site is full of unflattering comments, then he or she will probably decide to search for the more reputable digital healthcare company. We know how to avoid this kind of problem and build a strong foundation in order to increase your site reputation.
Local Citations for Healthcare Company
If you want your local business increase and grow, then you need to think about local citations seriously. Because the local citations mention your medical practice name, address, and number, they help all the internet users to discover local businesses that can help you to improve local search engine rankings. With the assistance of accurate local citations provided by our company, your website rankings, reputation, as well as revenue, will be positively affected. Be sure, with WMS, your investment of resources will result in a meaningful value.
Email Marketing for Healthcare Organization
Strategy
WMS email marketing campaign supports your business goals, through informative, targeted and relevant messaging that drives the audience through the sales cycle. Our experienced team of strategists, web designers, copywriters, developers is able to analyze, create and measure your current email marketing campaigns. With efficient email marketing strategies, we will provide you with productive work of emails to capture your audience’s attention, delivering individual, personal messages to the masses.
Template design
Making a copy of a few lines and ending it to the masses is not enough. Email marketing is not an easy task, as it includes a number of the requirement that is necessary to follow with. Thus, if you want the links to go further and dynamic content to be consistent across the other channels, then thinking about specially designed email templates is a must. That is what WMS provides.
Landing page design
Landing pages are specially designed to attract a specific audience as well as to deliver a personalized experience. With the help of well-designed landing pages, we help our clients to stand out against the competition. What is more, with the help of landing pages it is a cost-effective way to generate more qualified traffic, increase conversions, and ROI.
Copywriting
The email copywriting services offered by our medical marketing agency will help you to convert new leads. The main goal of email copywriting services offered by WMS is to keep always your audience informed. Thus, when they need a service or a product you provide, they think of you first. We write eye-catching emails that attract your audience’s attention, boost open- and click-through rates, and increase above the inbox noise.
Conversion optimization
Driving qualified traffic to your website is one of the main digital healthcare marketing objectives. The more traffic your website receives, the more potential revenue your organization stands to make. And the main goal of any business is to convert as many visitors as possible. With the help of CRO provided by our medical marketing company, you will understand your audience, by analyzing how they interact with your website. Our task is to provide the recommendations that will help you to satisfy customers’ or/and patients’ needs as well as optimize their on-site experience.
List management
How to optimize sales through promotional efforts? The answer is simple – through list management, offered by our medical marketing company. For each client, we: optimize list rental revenue, establish annual budgets, build new channels of list rental revenue, develop a detailed email marketing plan and more. We will publish data cards and maximize your business sales through promotional efforts. We also coordinate the fulfilment with our clients’ service bureau as well as coordinate approvals with our clients.
Distribution
With the help of email marketing distribution, you will be able to build a strong relationship between your customers and your business brand. Moreover, you won’t send each customer an email list individually. Instead, we will create a group of recipients, so we will send emails to all of them at once. With the assistance of email letters, your patients, as well as customers, will be always informed of what is new in your company, so it will encourage the users to visit your site and make a purchase or order service there.
Tracking
With the assistance of email tracking service, you will be able to check whether a message you sent to a recipient or a group of recipients. With the help of this useful email-marketing tool, our clients are always informed with a delivered email to a recipient. Therefore, you will always know whether the recipient opened your email and read it or not.
Reporting
Email reporting means that you will be always informed about the real-time result of our email marketing campaign. All our clients are always provided with a detailed weekly/biweekly or monthly (as the client wants) reports of what is going on and what is new in an email marketing campaign. We do our best to increase your website awareness and reputation.
Content Creation for the Healthcare Industry
Content Marketing Audit
No website can succeed in business growth without high-quality content. If you have noticed that, the amount of your website visitors has significantly decreased over the last months that may be the reason of poor content on your website, blog, or one of your website pages. In order to fix it, we offer content marketing audit that will help us to access the resonance, reaction, and resonance of your content. With the assistance of a content audit, out a team of qualified experts will identify opportunities in your current content plan as well as use it as a baseline for building a new, more productive and efficient one.
Content Marketing Strategy
You have to remember that your content should display your brand’s expertise as well a meet needs of your target audience. In order to earn targeted readership, your website content should be unique, high quality, informative and meaningful. In order to put it into practice, a strategic content marketing approach is a must. Our team will thoughtfully all your business goals, SEO data, and the requirements of your target audience (taking into consideration what your audience likes as well as dislikes) in order to create a successful content strategy that will fit your business as well as your website readers.
Content Marketing Planning
You should know that a killer content requires a killer content marketing planning, a without the last one, your website content is nothing. Content marketing planning should be built on a solid foundation and respond to your target audience’s needs and requirements. With the qualified and experienced experts of our team, you will achieve maximum impact, as our content marketing plans focus on readers’ needs.
Content Marketing Creation
If you are searching for professional assistance to help you with designing quality content on your website, then we are here to help. We pay special attention to provide our clients with the best content marketing creation service ever. As a result, your healthcare system attracts new patients and retains more existing ones in the process, so your traffic constantly grows, providing you with higher profits. The content of your website is what the users count on when they visit your website. They need informative content, where your company’s service or selling point is discussed. Thus, we provide unique and highly informative blog posts, accompanied with necessary keywords that are highly important to drive valuable traffic to your website. So, whether your top-notch goal is to increase conversions or grow your target traffic (both locally and globally), we are ready to assist you with it.
Content Marketing Performance Optimization
Content measurement is the final crucial piece of successful as well as efficient content marketing. Out team evaluates each piece of content in order to maximize results and provide you with guaranteed success and growth of your business. We will make your website content as efficient and productive as possible, what is highly important to encourage website users to perform the desired action on your website (order service or buy a product). Be sure, with our team you will succeed in business growth and development. Just call us and see how the real magic happens!
Diversifying Your Content
Press Releases
Press releases are very useful for any kind of business or organization. With the help of press releases, you can inform your target audience with new changes in your company. They are very useful, especially if you are going to start to offer a new service, or if you want to inform your patients/customers with new changes in your company, by using attractive and more interesting way than you used before. What is more, press releases are highly recommended to those who want to increase their SEO, improve their brand awareness or inform a large group of people with new changes in your company through the press releases.
Professional Healthcare Businesses Consulting
Winning Marketing Strategies works with healthcare companies to provide them with the better value of patients, deliver fuel innovation and drive out complexity as well as cost. We pay attention as well as take into account all the requirements of our clients in order to deliver the best healthcare marketing experience. We do our best to increase your brand awareness, revenues and website ranking in search engines. Our team of experts ensures visible results and success of your medical practice.
Conversion Rate Optimization
Winning Marketing Strategies looks at multiple factors to provide your target audience with the best experience ever. We will help you to implement tailored recommendations in order to increase:
- Micro conversions (e.g.: sales, leads, etc.)
- Macro conversions (e.g.: email signups, products added to a cart)
- Website usability on both the desktop and mobile device
- Engagement metrics (e.g.: the average time the user spends on one of your website pages)
With the help of CRO, we will generate more traffic that is qualified, boost your ROI, and increase conversions. As a result, your total revenue will grow significantly.
Features for Healthcare E-commerce Sites
User-Friendly Design
For all the e-commerce sites, we recommend UI website designs. User-friendly design is the design that is easy to find and is pleasurable for the user. UI website design captures far more attention than it was a few years ago. With the proper use of taglines, intuitive navigation, concise content, and strategic use of visuals, we will provide you with the best UI website design.
Website Speed
If the speed of your website is low and landing pages require too much time to open, it may be the reason why visitors do not spend much time on it or click on the back button. The problem is low website speed. We fix this problem.
High-Resolution Photos and Video
High quality and informative content are not enough to make your website user attractive. In order to encourage the users to visit your website, as well as make them remember your website, you need to think about high-resolution photos as well as video. It is a must if you want to succeed in our medical practice and experience efficient healthcare marketing.
Advanced Payment Options
Advanced payment is a very convenient way of performing financial operations today. Through the advanced payment option, the customer/patient sends the previously agreed currency through the agreed method before the service is provided or a product is sold. You will get a necessary sum of money in advance, and save your client’s credit card info for use towards the next future invoices.
Mobile-Friendly
Because mobile devices have significantly surpassed personal computers. That is why the necessity of a mobile website version has also increased. Mobile friendly website means that it is visible as well as accessible on mobile devices and tablets. Mobile friendly website design easily adjusts to your mobile or a tablet screen size, so the users will not feel inconveniences when trying to read the necessary information on your website.
Social Media Links
Social media is an extremely efficient way to promote website content. Social media links is a powerful tool that helps to increase the target audience and website popularity. With the assistance of at least one of the most reputable links to social networks (Facebook, LinkedIn, etc.) your audience will be able to access your social profiles easily and quickly.
Security Features
Taking about medical practice, no matter what practice you are engaged in, security features take a very important place. Security mans a lot, and there is no thrust without proper protection of personal data. That is why if your goal is to provide your website visitors (who can be your potential patents/customers) with maximum security. To implement it, you need qualified and professional assistance. We will help you to take it into practice and protect your patients’ sensitive information.
Sitemap page
With the assistance of sitemap pages, crawlers are able to determine what pages are located on your website, which page was recently updated or changed, etc. They are a must for indexing. Sitemaps can also be page links that provide the internet users with necessary information, located on various parts of your medical practice website.
Most Important Pages on Healthcare Website
- Home Page
- Product Page
- Category Page
- Search and Search Results
- Checkout Page
- Shipping information
- Blog
- FAQ Page
- Contact Us
- Legal stuff
Because the home page is the main landing page that attracts the visitors and is the main page the internet user navigating to a website from the web search engine will see, you have to pay special attention to its design and quality. We will design a UI website design so that the user will easily navigate the site by clicking navigation buttons with a mouse. We will design a proper homepage that will be characterized by hg quality, visual pleasing and dialogue interactivity.
The main goal of the product page is to promote sales as well as the services your company offers. The product page is necessary not only for commercial websites but for B2B and informational websites too. The main aim of the product page is to act as your salesperson for the services or products you offer. We optimize your product and services pages so that it will be able to do the job even when you cannot be there in person.
Category pages receive far more attention than individual pages and posts. Proper organization of categories, as well as category pages, make a huge difference for Google being able to identify what your blog is about. Because your main goal is to increase your website awareness you need to provide each service you offer (or a product) with a detailed category service/product page. You need to provide the website visitors with as much information as possible.
All our work is focused on promoting your website, making it visible to search engines and ranking it higher than the websites of your competitors. The results page is a crucial piece of the search experience. Thus, it requires lots of attention as well as an efficient strategy. However, you need to know that there are lots of factors that influence your website visibility is search engines. We know what has an influence on your SERP, therefore, we guarantee success and higher chances to be higher ranked by search engines.
The checkout page is one of the most important components of any website. Retailers whose main goal is to promote revenues frequently ignore it. This is a huge mistake, which leads to negative consequences. We do not only optimize the beautiful design of your medical practice website, site experiences, and search the ways to attract the internet users to visit your website and commit the desired action on it (order a service or purchase a product). We do our best to convince your customers to stay, browse, order and buy. The checkout page is the final page, where the user fills the form to confirm the service he/she wants to order or the product he/she desires to purchase. All the necessary information, such as the email address, your delivery address, and the payment options we include into your checkout page.
“How to ship the product” is one of the most frequently asked questions. Each customer is interested in how the product he orders on your website will be delivered as well as what the price of delivery will be. Everyone should be aware of shipping information, thus this information should be represented on your medical practice website. The lack of shipping information can lead to negative consequences and be the main reason why website visitors do not want to perform purchase or order service offered on your website. It will not help you to succeed in business growth. That is why our team of experts pays special attention to it.
Fresh content is a great solution to succeed in SERP. With the assistance of fresh content, accompanied with relevant keywords, you will be able to increase the amount of target audience, improve SEO, increase traffic to your website and what is the most important to enforce your brand as an expert in your field. With the help of blogging, you will be able to strengthen the relationship between you and your audience, increase reparation and website awareness.
You have to know that FAQ page is a vital part of the website. The main goal of designing frequently asked questions page is to answer the question your prospects or customers used to ask. With the assistance of FAQ pages, you will be able to save your time on responding to messages, improve your website visitors’ perception about your brand, improve site navigation and reputation, demonstrate your experience and professional skills, and, finally highlight the most important information.
How the internet users will be able to order services or make a purchase on your website without the important as well as vital “Contact Us” page. Everything, from your brand name up to your company address, should be located on the “Contact Us” page. It is a vital part of healthcare marketing, which responds to your brand reputation, awareness, and future success. You will not encourage search engines to rank your website higher, instead, you will be provided with low reputation and awareness.
Terms and conditions are a must to have on the website. Privacy Policy is of special importance too. However, Privacy Policy (email address, first and last names, shipping address etc.) in comparison with Terms and Conditions is required by law. Legal pages include copyright notices, terms and conditions, privacy policy, disclaimers and more. At WMS, we pay special attention to legal stuff, as it has a big impact on building brand awareness and trust within your target community.