Whether you want to promote your website successfully, an SEO strategy is an irreplaceable thing to consider. By using such a strategy, you will get better visibility on the Google search results as well as increase your overall website SEO ranking. Here are some tips that help you to figure out how to check the SEO ranking of the site, and get an excellent website SEO ranking.
How To Increase Your Website`s SEO Ranking?
So, why do you need to get a search engine optimization? First, your conversion rate will go up. You will be able to keep your website optimized, and boost its visibility on the search results. With it said, your production presented on the site will find its customer since the website will be in the first place in the search engine results. Finally, the last but not the least convincing reason is an opportunity to get qualitative traffic to your website too.
Keep in mind that some tips below needed to be done regularly, some of them you will have to perform once in 6 months. The key to success is to track your overall website performance from time to time to make sure it is optimized enough, and your website SEO ranking analytics plays here a big role as well.
1. Track Metrics With Google Analytics
Google Analytics is a great program to use while improving website SEO Google ranking since you can easily track the website’s activity. There is a nice database about how site traffic decreased or increased and what happens to it whether it comes from different search engines.
You can find on Google Analytics a piece of information about the customers that come from the organic search results and, in most cases, they are quite interesting. If you are willing to follow the various website conversions, then you will be able to notice how these customer visits start to convert. It’s nice proof that your SEO website ranking strategy is working!
2. Page Speeds On Mobile Devices Should Be Improved
Smartphones quickly become one of the most common ways of surfing the Net, unlike desktops. So, there is where the requirement of a high page speed on mobile devices appears. Whether you want to get a high SEO ranking, then boosting mobile page speeds is the important thing you have to perform.
There are a few things to do to improve page speed on smartphones. First, you have to remove unnecessary plugins, files, media, and themes from the server to get the desired speed of the pages. Next, it will be nice to use authoritative plugins and themes on your website. It is also a brilliant idea to check the web hosting plan.
3. Make Your Site Accessible
Keep in mind that the website inaccessibility influences not only the page traffic and a search engine ranking, but you will also lose income. To avoid the experience of getting the site inaccessible, you need to perform the next things. Using the right tagging and color choice, referring to the big fonts, creating clear contact forms on your website, adding supportive text – all these things will be helpful to make great website accessibility. Remember that the accessible site breaks any limitations that prevent the public to use the platform successfully, so this tip must be one of the important things to consider during website optimization.
4. Optimize Your Images
Improving website SEO ranking means you should optimize your media content too. How you can do that? There are a few ways to optimize the images. For instance, the pictures often have big weight and take a lot of space on the platform that slows down the overall page speed. To solve this question, you need to use lightweight image formats or resize them. Go for the image compression as well which will help you to improve page loading speed, conversion rate, and of course SEO ranking.
5. Create Quality Content
No doubt, the content itself has a huge impact on your SEO ranking. This way, creating high-quality content is a key to success. However, your content should be not only competently written and free from various errors, but need to make the right impression on the customer. Your content has to be attractive and engaged at the same time, so your potential client will stay on the website for a long time to get fully acquired with the products presented. Be sure, the elaborating of your quality site content will bring you a nice page ranking on the search engines.
6. Structure Your Content
Your website content has to stand out with great readability and scannability. What factors are included in these features? First, you need to use short, readable sentences and structure them in paragraphs. The next step is to use heading tags in the text every few hundred words. It is also a nice idea to use some vivid phrases in the text by making it bolded. Using these tips will help you to make your content more customer-friendly and clear. So, your potential clients will find your website content readable and easy to understand and will be interested in following your calls to action as well.
7. Write Catchy Title Tags And Meta Descriptions
According to the previous tip, whether you refer to the right titles and text content, you will achieve the desired website SEO ranking. Keep in mind that titles are the very first thing your customers will see on the search engines results, so working on the catchy title tags is worth completing. You don’t need to make your headings and meta descriptions clickbait, but they have to be worthy to click and engaged. Use tools like the CoSchedule`s Headline Studio or the Mangools`s SERP Simulator to improve your meta descriptions and heading tags as well.
8. Choose Focus Keywords
Not less important tip you need to remember is to choose perfect one keyword per page. Keyword optimization requires keywords that will match the website content, suitable for your brand, and are helpful for the customers. You can use the Google Keyword Planner to make the right choice for the keywords. Keep in mind that your focus words have to appear in the title tags, the first other heading tags, meta descriptions, and throughout the website pages, in the intro, and within a conclusion too.
9. Use Trustworthy Internal Links
The internal links create an interconnected website structure, that’s why the sites with a potent internal links structure usually perform well in the search engine results. You need to ensure your customers with the buttons and internal links within all the content – this way you give them a quick, easy and convenient way to redirect them to their next step on your platform.
10. Get High-Quality Backlinks
You need to make sure that every backlink that you have used is reliable and necessary. Whether you have filled the website with high-quality backlinks to trustworthy sources, then your site will reach a good SEO ranking since it is connected with that trusty sources. Although it can easily work against you – the links to the sources with a bad reputation can bring that bad reputation to your website too. Remember that the quality backlinks to authoritative sources are an important sign to Google that your site is worth customer`s attention.
11. Create a Google My Business Page
There are several advantages of creating a Google My Business page. For example, you can easily put your business on Google map – the search engine will take your website to the first places since you have used a map to mark your local business. In addition, you can collect customer reviews as well as qualitative graphics about your business to keep it authoritative in the eyes of Google’s audience.
12. Monitor Google Search Console
To get the best SEO website ranking report, you should track the data on the Google Search Console. You can find really useful information about your project here, including data about the issues connected with mobile usability, security, indexing, and so on. There is also valuable data about whether your site is well-ranking or not. As a result, the Google Search Console brings you all the necessary insights that help you to understand the general website performance.
How To Check The SEO Ranking Of A Website?
Go for an online website SEO ranking checker to fully evaluate your website project, check website SEO ranking, and improve it. You will find many checkers on Google, like Seobility, WooRank, or Sitechecker. pro, and be sure each of them presents a great range of various useful functions to improve your SEO ranking as well as the overall site performance. The choice is certainly yours!