How To Run Google Ads For Mental Health Clinics

Mental health clinics offer a much-needed service, but securing patients can be complex. One way to bring in more traffic is to run Google Ads. However, many clinic owners don’t know how to use this tool effectively. This blog post will provide tips on making the most of your Google Ads campaign for mental health clinics. Keep reading to learn more. 

Why every mental health clinic should use Google Ads? 

Mental health is an important issue that should be taken seriously. Unfortunately, mental health conditions are often stigmatized and overlooked. This can make it difficult for people who need help to find the treatment they need. A good way to reach out to those who may be suffering in silence is to use Google Ads. By targeting mental health keywords, clinics can ensure that their ads appear when people search for help. This can provide a much-needed lifeline for someone who is struggling. In addition, mental health ads can help raise awareness of mental health conditions and break down some barriers that prevent people from seeking help. As a result, mental health clinics should consider using Google Ads as part of their outreach efforts. 

How to set up a Google ad campaign for a mental health clinic? 

As a mental health clinic owner, you may be wondering how to set up a Google ad campaign that will reach potential patients searching for help with their mental health. Here is a step-by-step guide to setting up ads using mental health terms:

  1. Go to the Google Ads page and sign in with your Google account. If you don’t have a Google account, you can create one for free.
  2. Click on “Create new campaign.”
  3. Choose your campaign type. For a mental health clinic, you will probably want to choose “Search Network Only.”
  4. Select your campaign subtype. For a mental health clinic, you will probably want to choose “All features.”
  5. Enter your campaign name, budget, and other required information.
  6. Under “Networks,” make sure “Search” is selected.
  7. Under “Locations,” select the countries or regions where you want your ads to appear. You can also choose specific cities, states, or provinces.
  8. Under “Languages,” choose the languages spoken by the people you want to target with your ads. 
  9. Under “Keywords,” enter the mental health terms you want your ads to appear for. For example, if you’re going to target people searching for help with anxiety, you would enter “anxiety” as a keyword. You can also enter negative keywords, words, or phrases you don’t want your ads to appear for. For instance, if you don’t want your ads to appear for people searching for free mental health services, you would enter “free” as a negative keyword.
  10. Once you have entered all of the required information, click on “Save and Continue.” Your ads will now start appearing for the keywords that you have selected.

Creative mental health ads: Everything you need to know

When it comes to mental health, one size does not fit all. That’s why mental medical ads need to be creative and tailored to the individual. The first step is to understand your audience. Who are you trying to reach? What are their specific needs? Once you understand your target audience, you can begin to develop creative ideas that will resonate with them.

Some mental health therapy ads focus on the benefits of therapy, while others focus on the struggles that mental illness can cause. Some ads feature testimonials from people who have benefited from mental health treatment. At the same time, other advertisements explore mental health more abstractly. The crucial thing is to create an ad that will grab attention and make people think about mental health in a new light. With so many individuals dealing with mental illness, it’s vital to get the message out there that help is available and that recovery is possible.

How much does it cost to run Google Ads for mental health? 

Mental health is one of the most pressing issues in our society today. According to the National Alliance on Mental Illness, 1 in 5 adults in America suffers from mental illnesses. Mental health conditions are also the leading cause of disability worldwide. Given the prevalence of mental illness, it’s not surprising that mental health Google ads are becoming more common. Mental health therapist ads are viral, as people seek help from professionals who can provide support and guidance. However, running Google ads for mental health can be costly. The average cost per click for mental health keywords is $4.57, and the average cost per view for mental health videos is $0.10. The cost per click for mental health therapist ads is even higher, at $5.71. Given the high cost of mental health advertising, it’s essential to consider whether or not it’s worth the investment. Still, the ROI is well worth the cost for many mental health therapist ads.

The outlook 

Google Ads can be integral to your marketing mix, but they need to be well-crafted and targeted to reach the right audience. At our marketing agency, we have extensive experience crafting effective Google Ads for mental health professionals. Contact us today to learn more about how we can help you reach your target audience and drive traffic to your website. Thanks for choosing WMS!