There are many promising reasons to run Google Ads for your wellness spa. Perhaps you are looking to attract new customers, increase bookings, or boost awareness of your spa’s services. In this article, we’ll walk you through the basics of setting up and running your Google Ads campaign for your wellness spa. Please read on to learn more.
Is running digital ads for wellness centers worth it?
If you manage a wellness center, spa, or similar business, you may wonder if running Google ads is worth the investment. The answer is YES! Here are three reasons why spa ads can be beneficial:
- They help you reach a wider audience. With creative spa ads on Google, you can target potential customers both near and far. This is especially valuable if your spa is located in a remote area or if you cater to travelers.
- They provide an additional marketing channel. No matter how well you optimize your website for search engines, there will always be potential clients who find you through Google Ads. Running spa ads allows you to reach these customers and convert them into paying clients.
- They allow you to track results. With Google Ads, you can track how many people click on your ad, visit your website, and make a purchase. This data is valuable in helping you assess the effectiveness of your marketing campaigns and make necessary adjustments.
How much does health & wellness industry spend on digital ads?
The wellness industry is booming these days, and companies are increasingly turning to Google ads to capture a share of this growing market. But just how much are wellness companies spending on Google ads?
A recent study by Kantar Media found that wellness companies spent $2.1 billion on Google Ads in 2018, up from $1.6 billion in 2017. This represents a whopping 35% increase in ad spending over just one year. And it’s not just the big wellness brands increasing their Google ad spend; small and medium-sized companies are also upping their investment in digital advertising.
So why are these companies so eager to place their wellness ads on Google? Well, there are several reasons. For one, Google is the most popular search engine in the world, so it’s a fantastic way to reach potential customers. Additionally, Google allows advertisers to target their ads precisely, ensuring that their message is getting the right people. And finally, Google Ads can be cost-effective, especially compared to traditional advertising forms like television or print.
How to optimize health and wellness ads on Google: the best practices
As a wellness company owner, you want to ensure your ads reach the right people and are compelling. Google provides an excellent ad platform, but it can be tricky to navigate. Here are some tips for optimizing Google ads for wellness companies you can not overpass:
- Use keywords relevant to your audience and your product. This will help ensure that your ads are seen by individuals who are interested in what you are selling or offering.
- Make use of negative keywords. These are keywords that you don’t want your ad to show up for. For example, if you’re selling health supplements, you might want to add “side effects” as a negative keyword so that your ad doesn’t appear when users search for information on potential side effects.
- Take advantage of Google’s targeting options, allowing you to target ads based on location, demographics, interests, and more. This ensures that your ads are seen by people likely to be interested in your products or services.
- Try different ad formats and test various messaging to see what works best for your target audience. Google provides a variety of options for ads, so leverage them to find what works best for you.
- Monitor your ad performance regularly. Keep an eye on your click-through and conversion rates to know how well your ads perform. Make changes as needed to ensure that your ads are effective and achieve the right people.
Example of health and wellness ads
Making sure your Google ads effectively acquire a target audience is key. Here are some good sample ads for wellness business that you can use to promote your spa or clinic:
- “Looking for a way to improve your health and wellness? Try our products and services today!”
- “Achieving optimal health and wellness is easier than you think. Let us help you get started!”
- “We offer a variety of services and products to help you achieve optimum health and wellness.”
- “Health and well-being are our top priority. Come see us today for all your wellness needs!”
For more tips on creating effective Google Ads, contact our agency today. At Winning Marketing Strategies, we can help you build a customized marketing plan to get your target audience and help you grow your aesthetic business. Our team of professional marketers has worked with multiple leading medical and wellness spas, so you can be sure you will receive the most out of your digital marketing plan. Thanks for reading!