How To Run Google Ads For Mental Health Clinics
Mental health clinics offer a much-needed service, but securing patients can be complex. One way to bring in more traffic is to run Google Ads. However, many clinic owners don’t know how to use this tool effectively. This blog post will provide tips on making the most of your Google Ads campaign for mental health clinics. Keep reading to learn more.
Why every mental health clinic should use Google Ads?
Mental health is an important issue that should be taken seriously. Unfortunately, mental health conditions are often stigmatized and overlooked. This can make it difficult for people who need help to find the treatment they need. A good way to reach out to those who may be suffering in silence is to use Google Ads. By targeting mental health keywords, clinics can ensure that their ads appear when people search for help. This can provide a much-needed lifeline for someone who is struggling. In addition, mental health ads can help raise awareness of mental health conditions and break down some barriers that prevent people from seeking help. As a result, mental health clinics should consider using Google Ads as part of their outreach efforts.
How to set up a Google ad campaign for a mental health clinic?
As a mental health clinic owner, you may be wondering how to set up a Google ad campaign that will reach potential patients searching for help with their mental health. Here is a step-by-step guide to setting up ads using mental health terms:
- Go to the Google Ads page and sign in with your Google account. If you don’t have a Google account, you can create one for free.
- Click on “Create new campaign.”
- Choose your campaign type. For a mental health clinic, you will probably want to choose “Search Network Only.”
- Select your campaign subtype. For a mental health clinic, you will probably want to choose “All features.”
- Enter your campaign name, budget, and other required information.
- Under “Networks,” make sure “Search” is selected.
- Under “Locations,” select the countries or regions where you want your ads to appear. You can also choose specific cities, states, or provinces.
- Under “Languages,” choose the languages spoken by the people you want to target with your ads.
- Under “Keywords,” enter the mental health terms you want your ads to appear for. For example, if you’re going to target people searching for help with anxiety, you would enter “anxiety” as a keyword. You can also enter negative keywords, words, or phrases you don’t want your ads to appear for. For instance, if you don’t want your ads to appear for people searching for free mental health services, you would enter “free” as a negative keyword.
- Once you have entered all of the required information, click on “Save and Continue.” Your ads will now start appearing for the keywords that you have selected.
Creative mental health ads: Everything you need to know
When it comes to mental health, one size does not fit all. That’s why mental medical ads need to be creative and tailored to the individual. The first step is to understand your audience. Who are you trying to reach? What are their specific needs? Once you understand your target audience, you can begin to develop creative ideas that will resonate with them.
Some mental health therapy ads focus on the benefits of therapy, while others focus on the struggles that mental illness can cause. Some ads feature testimonials from people who have benefited from mental health treatment. At the same time, other advertisements explore mental health more abstractly. The crucial thing is to create an ad that will grab attention and make people think about mental health in a new light. With so many individuals dealing with mental illness, it’s vital to get the message out there that help is available and that recovery is possible.
How much does it cost to run Google Ads for mental health?
Mental health is one of the most pressing issues in our society today. According to the National Alliance on Mental Illness, 1 in 5 adults in America suffers from mental illnesses. Mental health conditions are also the leading cause of disability worldwide. Given the prevalence of mental illness, it’s not surprising that mental health Google ads are becoming more common. Mental health therapist ads are viral, as people seek help from professionals who can provide support and guidance. However, running Google ads for mental health can be costly. The average cost per click for mental health keywords is $4.57, and the average cost per view for mental health videos is $0.10. The cost per click for mental health therapist ads is even higher, at $5.71. Given the high cost of mental health advertising, it’s essential to consider whether or not it’s worth the investment. Still, the ROI is well worth the cost for many mental health therapist ads.
Google Ads can be integral to your marketing mix, but they need to be well-crafted and targeted to reach the right audience. At our marketing agency, we have extensive experience crafting effective Google Ads for mental health professionals. Contact us today to learn more about how we can help you reach your target audience and drive traffic to your website. Thanks for choosing WMS!
How To Run Google Ads For Wellness Spas
There are many promising reasons to run Google Ads for your wellness spa. Perhaps you are looking to attract new customers, increase bookings, or boost awareness of your spa’s services. In this article, we’ll walk you through the basics of setting up and running your Google Ads campaign for your wellness spa. Please read on to learn more.
Is running digital ads for wellness centers worth it?
If you manage a wellness center, spa, or similar business, you may wonder if running Google ads is worth the investment. The answer is YES! Here are three reasons why spa ads can be beneficial:
- They help you reach a wider audience. With creative spa ads on Google, you can target potential customers both near and far. This is especially valuable if your spa is located in a remote area or if you cater to travelers.
- They provide an additional marketing channel. No matter how well you optimize your website for search engines, there will always be potential clients who find you through Google Ads. Running spa ads allows you to reach these customers and convert them into paying clients.
- They allow you to track results. With Google Ads, you can track how many people click on your ad, visit your website, and make a purchase. This data is valuable in helping you assess the effectiveness of your marketing campaigns and make necessary adjustments.
How much does health & wellness industry spend on digital ads?
The wellness industry is booming these days, and companies are increasingly turning to Google ads to capture a share of this growing market. But just how much are wellness companies spending on Google ads?
A recent study by Kantar Media found that wellness companies spent $2.1 billion on Google Ads in 2018, up from $1.6 billion in 2017. This represents a whopping 35% increase in ad spending over just one year. And it’s not just the big wellness brands increasing their Google ad spend; small and medium-sized companies are also upping their investment in digital advertising.
So why are these companies so eager to place their wellness ads on Google? Well, there are several reasons. For one, Google is the most popular search engine in the world, so it’s a fantastic way to reach potential customers. Additionally, Google allows advertisers to target their ads precisely, ensuring that their message is getting the right people. And finally, Google Ads can be cost-effective, especially compared to traditional advertising forms like television or print.
How to optimize health and wellness ads on Google: the best practices
As a wellness company owner, you want to ensure your ads reach the right people and are compelling. Google provides an excellent ad platform, but it can be tricky to navigate. Here are some tips for optimizing Google ads for wellness companies you can not overpass:
- Use keywords relevant to your audience and your product. This will help ensure that your ads are seen by individuals who are interested in what you are selling or offering.
- Make use of negative keywords. These are keywords that you don’t want your ad to show up for. For example, if you’re selling health supplements, you might want to add “side effects” as a negative keyword so that your ad doesn’t appear when users search for information on potential side effects.
- Take advantage of Google’s targeting options, allowing you to target ads based on location, demographics, interests, and more. This ensures that your ads are seen by people likely to be interested in your products or services.
- Try different ad formats and test various messaging to see what works best for your target audience. Google provides a variety of options for ads, so leverage them to find what works best for you.
- Monitor your ad performance regularly. Keep an eye on your click-through and conversion rates to know how well your ads perform. Make changes as needed to ensure that your ads are effective and achieve the right people.
Example of health and wellness ads
Making sure your Google ads effectively acquire a target audience is key. Here are some good sample ads for wellness business that you can use to promote your spa or clinic:
- “Looking for a way to improve your health and wellness? Try our products and services today!”
- “Achieving optimal health and wellness is easier than you think. Let us help you get started!”
- “We offer a variety of services and products to help you achieve optimum health and wellness.”
- “Health and well-being are our top priority. Come see us today for all your wellness needs!”
For more tips on creating effective Google Ads, contact our agency today. At Winning Marketing Strategies, we can help you build a customized marketing plan to get your target audience and help you grow your aesthetic business. Our team of professional marketers has worked with multiple leading medical and wellness spas, so you can be sure you will receive the most out of your digital marketing plan. Thanks for reading!
How To Run Google Ads For Dentists?
Are you a dentist who is looking for ways to improve your business? If so, you may be interested in learning more about Google Ads, a platform that allows businesses to create ads that appear on the search results pages of Google.com. This can be a great way to reach new patients and grow your business. In this article, we will share some tips on creating and running Google Ads for dentists. We will also provide tips on how to optimize your campaigns for dental marketing success. So, if you are ready to learn more, keep reading.
Why are Google Ads essential for modern dentists?
As a dentist, you understand the importance of marketing your practice. After all, without clients, you would not be able to stay in business. Marketing a medical practice was a challenge in the past, but thanks to Google Ads, it has become much more manageable. Google Ads allows you to target potential clients through online advertising and reach people based on their search history, location, and interests. This ensures that your ads are seen by people most likely to need your services. In addition, Google Ads is an affordable way to get a more significant number of potential customers. When used effectively, it can help you to attract new clients and grow your dental practice.
How do Google ads for dentists operate?
When you Google “dentist,” the first few results that come up are usually paid ads. That’s because these businesses have paid to have their website appear at the top of the search results. Google uses a complex algorithm to determine which ads to show, but there are a few factors that we know affect ad ranking. One factor is the amount you pay per click – the more you’re willing to pay, the higher your ad will appear in the results. The quality of your ad is also essential – Google prefers relevant and well-written advertisements. Finally, your click-through rate is a key metric – this is the percentage of viewers and then click on it. A high CTR indicates the ad is relevant and practical, improving your chances of being featured prominently in future searches.
Primary types of dentist Google ads that work
There are two primary dental clinic advertising campaigns on Google: search and display. Search ads appear in the search results when someone enters a relevant query, while dentist display ads appear on websites that are part of the Google Display Network. Both campaigns can effectively reach potential patients, but each has specific advantages and disadvantages.
- Search ads are typically more practical in reaching people actively searching for dental services. They are also generally more affordable than display ads since businesses only pay when someone clicks on their ad. However, search ads can be less effective in building brand awareness, appearing in response to specific queries.
- Display ads, on the other hand, have the potential to target a wider audience since they appear on a variety of websites. These ads can also be more helpful in building brand awareness, providing a consistent message across multiple touchpoints. Meanwhile, Google display ads dentist can be more expensive than search ads since you pay for impressions even if no one clicks on your ad.
Ultimately, the best type of dental implant advertisement campaign will depend on your specific marketing goals. Search ads may be an excellent option if you’re primarily interested in generating leads. At the same time, display ads may work better if a dentist is more interested in building brand awareness.
How to create high-end cosmetic dentist ads on Google: A step-by-step guide
As the popularity of cosmetic dentistry continues to grow, more and more dentists are looking for ways to market their services to potential patients. Online advertising is one of the most effective ways to reach the right audience. Google is among the largest and most popular search engines, so creating ads that stand out from the rest is essential. Here is a step-by-step guide to making the best dentist ads on Google:
- Define your target audience. When creating your ad, you’ll need to understand who you’re trying to reach clearly. Consider factors such as age, gender, location, and income level.
- Write flawless copy. Your ad should be well-written and free of any spelling or grammatical errors. It should also be clear and concise, with a strong call to action.
- Use relevant keywords in your ad copy. This will help ensure that your ad appears when people search for terms related to cosmetic dentistry.
- Choose appropriate dentist ads images. The image you select should be high-quality and visually appealing, as well as relevant to the message of your ad. People are more likely to click on an advertisement with attractive visuals. Using before-and-after photos or videos of satisfied patients to create the most creative dentist ads would be best.
- Set a budget. Make sure to set a realistic budget for your ad campaign. Keep in mind that you’ll need to pay for each click on your ad.
- Test, test, test! Once your ad is live, it’s vital to monitor its performance and make adjustments as needed. Try different tactics and see what works best for your business.
Optimizing effective pediatric dentist Google ads for success: What to know?
Whether you are new to the world of online advertising, it can be tough to know where to start with Google Ads. Luckily, we outline a few tips on how to create effective Google dentist ads for your pediatric dental practice below:
- Use keyword-rich ad copy. When potential patients search for a pediatric dentist in their area, you want your ad to show up. And one way to ensure that your ad is visible is by using keyword-rich ad copy. Include relevant keywords like “pediatric dentist,” “children’s dentist,” and “dentist for kids” in your ad copy.
- Use eye-catching images. Another way to make sure your ad stands out is by using eye-catching images. Choose colorful and youthful pictures, as these will resonate with parents searching for a pediatric dentist for their children.
- Offer a competitive price. Parents are always looking for ways to save money, so make sure your prices are competitive. You may even want to offer a special discount for new patients who mention your Google Ad when they come in for their first appointment.
How To Run Google Ads For Medical Spa
Online advertising remains an efficient solution for making medical spas more recognizable, and SEO for spas remains an integral part here. Still, running Google ads for the first time seems like a big concern for many medical spa owners. People think they need to spend a lot of money to get ads on Google, but they are wrong. Healthcare Google ads require you to walk through several steps to promote successful medical spa advertising. What exactly are these steps?
How paid traffic can help your business?
When a business purchases targeted web traffic, they receive the ability to improve the website’s online visibility fast and hassle-free. Additionally, paid traffic works to allow you to involve more target audiences directly in your business. This, as a result, helps you improve conversations that enable companies to boost their online sales. However, it is essential to know what to do once you buy traffic. Refer to the experts to tell whether paid traffic will specifically suit your affair.
What should you know about med spa Google ads?
If your goal is to get as much target audience as possible, Google is something to consider. Essentially, there are two types of Google advertisements. The first goes to the Google display ads and can be recognized by the gray inscription ADVERTISEMENT on the top. The second option is the Google search ads that occur at the top of the Google results that a small word AD can identify near a website’s link. Additionally, Google display ads allow businesses to be more flexible, offering multiple design considerations, including graphics, descriptions, and titles. At the same time, Google search ads consist of things like a link, a headline, and a description.
Decide on budget
Before engaging in digital marketing for spas, you need to outline the exact amount of money you are ready to spend on any activity generated by Google ads. Once you know your budget, you will make better decisions and distribute a budget according to your needs. However, keep in mind that this amount of money should be sufficient to get a profit from a business. Since you probably want to make investments work on you, you need to spend a specific amount initially.
Set up campaign
This step requires you to have a Google Ads account, so it’s time to get it for your business if you don’t have one yet. Setting up your first campaign is essential for medical spa advertising. You can do this by mentioning the key details about a campaign and setting the title for it to avoid getting confused among several projects. You can also determine a goal for your campaign, but if none of the items suits, you can omit a clause to set a goal.
Organize your campaigns
You can create more specific ads at the expense of organizing your campaigns. Generally, there are two primary levels. The higher level refers to the name of the campaign, and the lower one is known as the ad group. Each ad group includes a specific keyword list. Besides, you can organize the ads depending on the areas of your services. The services can be separated into face lifting, skincare, or others. It is worth mentioning that if a consumer seeks face lifting services, they won’t see your ads related to skincare. You can avoid cases where your potential clients think you don’t offer the services they are looking for.
Select the campaign type
If you want to know how to create a Google ads campaign for a healthcare company, you firstly need to select a suitable type of campaign. They essentially differ for structure and placement over the net. If you prefer search engine ads, your medical spa business can appear on the first page of search engine results due to these ads. You need to be aware that search engine ads consist of a headline, a URL, and a description. At the same time, Google display ads incorporate media into advertising, and you can select suitable graphics, logos, and headings from a list offered. This kind of Google ad enables businesses to be more versatile.
Set up your target audience
Once you set up the target audience, you can ensure that your aesthetic ads will be shown to potential clients. The ads for promoting your med spa can become more targeted for the audience if you set the particular geography, age, and other indicators.
Set your bid
The next step on how to promote your health care business on Google ads is to base your ads according to the budget for an account. You need to divide the budget into the ad groups and see how you will fare. In addition, the goals for your med spa affair will change over time, and your bids for ad groups will change as well. Reallocating the resources is helpful once you notice that ads groups are going bad.
Use the right keyword
Keywords are significant in medical spa SEO since your audience will see them in a search engine. Your goal is to ensure that keywords are relevant enough in terms of the ads. If you doubt whether keywords are suitable for the ads, you can utilize Google Keyword Planner. It is a helpful tool for selecting the right keywords.
Create a landing page that converts
You can deal with this task by creating a relevant page designed for your ad groups. The key is to keep things simple to avoid too long page loading as mobile users are likely to close a page once it loads for too long. Don’t forget to incorporate eye-catching call-to-action buttons to attract as many potential customers as possible.
Get the results you always wanted
More about WMS clients’ results can be found at Case Study: BEAU Visage Aesthetics page.
Winning Marketing Strategies Is Proud To Be The Most Recommended Ukrainian Agency
We can’t believe that it has been eight years since we’ve started this company. The past few years have been an intense yet exciting rollercoaster ride for all of us. It’s so amazing to see how far we’ve come and the milestones that we’ve achieved together. Time indeed passes by but at Winning Marketing Strategies, we make sure to make the most out of everyone’s time. It is with grateful hearts that we announce that we’ve ranked among the country’s best!
According to The Manifest, Winning Marketing Strategies is Ukraine’s most recommended local search engine optimization services provider! This award is based on the incredible reviews we’ve earned last year.
To give you a better grasp, here’s a timeline of our company:
Back in 2013, we set out with a goal to help brands rank higher and build trust among the community. We’ve dedicated ourselves to helping them scale their profitability with a large return on investment.
Throughout our journey, we’ve truly honed our craft, and that helped us become a recognized name in the industry. We’ve expanded our reach, working with international clients from North America and Europe. Some of our most successful engagements include partnerships with Ultimate CBD Labs and Danceandkiss. Their success is a reflection of our team’s hard work.
This year, we’ve been ranked as one of the best firms on The Manifest’s 2021 leader list, and we couldn’t be more honored. For those who don’t know, The Manifest is a business news platform that compiles and analyzes crucial industry data. This recognition means that we are among the top 15 service providers in our industry and area.
It’s not over! We’re setting our eyes to greater horizons. Together, we’ll achieve more milestones. Be part of our journey and reach success with Winning Marketing Strategies. Request a free proposal from our team to have a better gauge of what we can do.
Top 10 Video Marketing Ideas To Increase Brand Awareness Of Your Cannabis Business
Currently, video content is one of the most successful ways for business promotion, increasing Tik-Tok and Youtube popularity. Online video marketing can easily make your brand recognizable, and that is what your cannabis business needs. Creating videos for social media, performing prevalent challenges, doing interview videos – all of this and not only will work for you and your profit. So how to make your cannabis brand successful at the expense of marketing video production? Let’s learn more about it.
CREATE THE BEST CANNABIS VIDEO STRATEGY
Like for any other business, you need to have an action plan for reaching specific marketing goals. Your task is to figure out both short and long-term goals for a profitable video strategy. It typically goes to brand engagement, brand recognition, and education. As for cannabis affairs, you can easily refer to at least ten types of video content marketing to choose a suitable one.
HOW TO MAKE YOUR CANNABIS BRAND KNOWN?
The key to success is to make your business presentation eye-catching and noticed. Since almost every customer discovers a new brand on Youtube, it is time to build the proper recognition for your affair. Essentially, brand awareness is a thing worth developing – the more you work on business reputation, the more customers will trust you.
The best way to build an excellent video strategy is to make your content for mass appeal means you need to create content that will be clear for every potential client. This way, it will be easier for you as a business owner to achieve excellent brand visibility without using a high target. Your first purpose is to attract as much attention as possible.
Different benefits of video marketing will be helpful for the cannabis business as well, including successful brand promotion and advertising. Here are the aptest ones.
SOCIAL MEDIA VIDEOS
Content for social media platforms must be attractive enough so a potential customer will be willing to stop at it. However, this idea is not always easy to perform. While social media videos are an effective marketing tool, only a well-elaborated video strategy will work nicely here.
Keep in mind that your video content should be qualitative, straightforward, and easy to share. You would better think about the right concept for videos related to a cannabis business. Another significant thing to consider is to make a message that you want to send to the audience; a call to action will suit there perfectly too. Don’t forget about social media algorithms that may influence the visibility of your content.
LAUNCH & PRODUCT VIDEOS
If you are going to launch a new product or service or even plan to rebrand, no other method will work wonderfully except the visual content implementation. You will be allowed to show up a new production from the different edges and achieve a desired promoting result at the expense of a visual aspect.
Refer to the 3D animation to look fresh and modern in the customer’s eye. Besides, an excellent solution is an artwork, abstraction, 2D visualization, etc. The best launch and product video content is eye-catching and attention-grabbing – remember to make a wow effect while deciding on a new product presentation.
When it comes to a cannabis business advertisement, think about showing a new product in action so a viewer will see all the benefits at first glance. Create something vivid and engaging, and be sure your new product will be appreciated very soon.
Videos published on your business website will bring you excellent SEO benefits – the video content is considered an essential working tool to increase organic traffic from a search engine.
For achieving the desired marketing goals, you need to replace a part of a website text with a video. Customers will more likely watch a short, engaging video rather than read the same boring information. Try to implement visual content while a company introduction or client welcome too.
A golden rule for the right website content is to combine text and media properly. A brilliant tip is to highlight a separate video heading to ensure your cannabis visual aspect is noticed.
COMMERCIAL & AD VIDEOS
Whether you are interested in making a big impression on the audience, a commercial video is suitable for your affair. It is probably the aptest way for a brand promotion campaign since it incorporates a mass scale to your business.
A commercial works well for representation the brand spirit and atmosphere at the expense of using intellect, humor, or emotions. Suppose your cannabis video marketing agency decides to refer to a commercial approach. In that case, you will need to try to reach the best quality and make your message and call to action genuinely effective.
The video blogs are perfect for installing friendly relationships with your audience. It is a beautiful way to communicate with viewers regularly. You will be allowed to answer their questions, give valuable tips about cannabis production, show up new products, etc.
The critical thing to remember while creating a regular video blog is to follow a determined schedule. Your audience will be more engaged in watching if you give them a specific time of release. To maintain your video blog, you need to choose a person who feels comfortable in front of a camera.
To represent a brand portrait, you may refer to the videos related to team-building, workflow, or a typical working day. Your business firstly goes to people working in it, so try to show them how they will appreciate.
An audience will anyway pay attention to the light-hearted companies – in that case, incorporate some humor to your videos to make them attractive and worthy to watch. The culture videos work well for special occasions, events, and holidays as well.
CASE STUDIES & TESTIMONIAL VIDEOS
Keep in mind that your clients always have something good to say about your production, so don’t miss a chance to use that information. Testimonial videos and case studies are intended to understand better the customer’s problem and how your product helps deal with an issue.
Such video content is an excellent method for increasing affair reputation since it relies on the authentic experience of the customers. However, it would help if you were careful with your video coordination – it will be better to fully dedicate it to your client. Let your customer feel convenient and relaxed in front of a camera to get an expected promoting effect.
EVENT, PRESENTATION & WEBINAR VIDEOS
The event marketing video for cannabis allowed you to gain some authority too. Whether performing an event based on a cannabis theme, don’t forget to record it and release it later. An excellent variant is to record the speeches of your workers at panel discussions or presentations to ensure brand recognition. Nonetheless, you can efficiently perform a stream from your cannabis event to provide excellent communication with your audience.
Making short informative videos related to webinars and events of your cannabis business is another key to reach success. Add this element to your marketing strategy, and notice how fast the brand is growing!
The marketing videos are determined by interview content too. Speaking with experts, researchers, and other famous people will prove that your company has something significant to say. Additionally, whether you will show up your knowledge during a conversation will reinforce a business reputation.
Please don’t pass by the opportunity to speak with a recognizable person since it will bring you essential brand recognition. Besides, such videos will be an excellent addition to a general website content of a cannabis business.
EXPLAINER, HOW-TO & PRODUCT DEMO VIDEOS
Essentially, video is the easiest way to explain how something works. According to the statistics, around 64% of customers have performed a purchase after watching a video, so take into account that cannabis production has to go side by side with how-to videos of proper use.
In addition, product demo videos are also an excellent tool for a business marketing strategy. They will give vital knowledge to an audience on how a particular product is working, so try to make them short and clear enough. You would better use 2D animation for a video explainer to clarify all the contradictory points that may appear.
As for video content for a cannabis business, your first goal is to explain clearly the mechanism of product or service operation. Keep in mind that most clients will search for such videos – make sure you have a few ones to offer.
5 Cannabis Marketing Mistakes To Avoid
The topic of marijuana excites businessmen in all states, as they see it as a real gold mine. This is the future of organic pharmaceuticals, very enjoyable and profitable.
As you know, since the decriminalization of medicinal marijuana in the United States in 2018, hospitals and special centers in different cities have opened many doors of so-called “coffee shops” for patients with various pains and mental problems. More precisely, in 33 states of the USA, this plant is approved for use solely for the treatment and relief of various conditions such as depression, PTSD, anxiety, and borderline disorders, as well as for helping terminally ill people, etc., and in 11 more states of the homeland cannabis, products containing it and its derivatives have been allowed for recreational use by residents over the age of 21.
With the growing interest in this business sector, also competition arose. This is good for the consumer as they are provided with new product options, better service, and a more personalized approach, but small and medium entrepreneurs may not be able to withstand the pressure of dealing with business sharks. To do this, you, exactly you, need to correspond to the general movement of the marketing cannabis industry, without deviating from the general course and without making elementary mistakes. What kind of serious problems you can avoid by following the tips that our experts have diligently collected for you, we will tell you below:
1. Making assumptions about your audience
Don’t decide for your customers exactly what they want from your ad. If you start thinking about stereotypes and focus only on some age or social group of prospective visitors, then your cannabis marketing strategy is doomed to a loud failure.
Remember that the same type of advertising humor and slogans will only catch some smokers.
So by taking a few steps, you can figure out which people are reaching out to you. The first step is to interview customers after purchase and find out the reasons for the purchase in common. This way you divide them into groups. It is also important to determine which of the types is more of a target audience. The second step involves the design of advertisements of different styles and observation, for which of the calculated groups, which will work better.
In the future, you will be able to combine and alternate different approaches in one cannabis marketing plan.
2. Not differentiating yourself from the competition
Error! A huge mistake! Red flag!
Although earlier we said that you need to follow a general course, this did not mean at all that you need to ignore the fact that your cannabis marketing company is like two peas in a pod similar to what your competitor is doing. It just means that you need to keep up with the times. You have to stand out to survive in the world of capitalism, that is the truth.
But why is my business different from that of a neighbor, you ask? Here are a couple of answers to what advertising could focus on:
Brought from hard-to-reach places, adapted for fans of books or TV series, grass with the addition of unexpected and unusual ingredients, etc.
“Zest” in the service or decoration of the institution;
For example, turn your store or cafe into a witch’s hut in the woods, arrange the presentation of products in the form of magical decoctions and potions, and then advertise in the same style. Believe me, not only children love to see a fairy tale, but also adults. And if these are critically ill patients, then they need an excuse to distract from the reason that brought them to you.
You can bet on cozy spots in your store, soothing music, coffee, and desserts to choose from, in addition to your main herbal profile.
You can also conduct various master classes, involving experts in the work. Provide an opportunity for everyone to bake cupcakes from your products, etc. for a certain fee.
Create a loyalty program;
Remember that discount cards are needed not only in clothing stores. They make buyers hyper-fix on you and your services, subconsciously choosing you when they compare to your competitors. This is a simple idea for how to make a person your loyal fan. If you give out points for previous purchases, then a person will not be able to go to another store, realizing that he accumulates points with your card. After the attention-grabbing stage, you must use all the marketing tools that are allowed to keep your customers’ focus on you and only you.
Memorable text messages;
In this case, we are talking about those people who have already bought from you once and left their contact details, as well as about your regular customers. Make a personalized newsletter informing them about your existing promotions and news. If you know specifically what this or that person often orders, then you can separately notify him about changes related to this type of your product.
Find your version and apply it, you can even mix it with others so that they work for your reputation.
3. Failing to keep up with cannabis marketing regulations
Since the topic for advertising is very specific, not all online platforms, social networks, international websites, and trade networks agree to host your advertisements. If this is an American or Canadian service, then, with some restrictions, it can still make some kind of promotion that attracts a new audience to you. However, even this may be illegal in many states. If you want to work quietly on your business without attracting heightened police interest, then you should not violate the existing rules of the cannabis industry.
Keep up with the latest innovations and decrees in your area, it is even advisable to hire a lawyer and a specialist from the cannabis marketing agency to be sure of your actions. The point is, it can be difficult for you as a business owner to immediately grasp the FDA Regulation of Cannabis and Cannabis-Derived Products, Including Cannabidiol (CBD), even using official information from their website. And one overlooked little thing can be expensive in your case.
4. Making misleading claims about cannabis products.
Don’t create false or incorrect ads for yourself. So far, not much time has passed since legalization, so the government is especially strict in regulating cannabinoid and cannabis marketing, as well as methods for expanding a new branch in the pharmaceutical business. If you cheat buyers and do not fulfill your task in good faith, you may be fined or even revoked.
After all, dishonest businessmen in such a delicate matter as the sale of marijuana, who claim that this plant alone can cure everything from cancer to gastritis, can have a detrimental effect on the public. Remember this and do not be tempted to use manipulation when you run your store page on social networks, when you hang up banners and various signs, when you design cannabis marketing SEO, when you indicate information on the product itself, or when you train employees.
5. Not making education a priority.
Don’t be afraid to contradict the words of your customers who come to ask you about some common grass myth. Yes, there is such a rule about the client’s correctness, but not in this case. In the same pharmacy, the patient must be aware of what exactly he buys and how it is desirable to take it. Who, no matter how the pharmacist, will tell him what he does not know?
There is also a need in your store to educate people about discoveries, facts, and research into the effects of cannabis. In addition, in addition to abstract scientific hypotheses and theories, you can share practical advice with them.
The buyer would be glad to know more about the product, but the problem is that different sources of information contradict each other.
Keep in mind that there is still a bias against grass, and only you and your colleagues will be able to dispel it.
We hope that our information will help you take your business to the next level, while not getting too big. If you, as a business owner, honestly admit your past mistakes regarding the cannabis plant advertising campaign you ran, and then methodically correct them point by point, it will make your organic therapy thrive. Never forget that you are doing an important job by removing the prejudices in the minds of the US population, which were created over many years of the wrong course of drug policy and prevented those who needed it from receiving proper help. Cannabis is the future, so don’t miss your chance!
Together with our team, we will be very glad and grateful to you if you share the data from the article with your friends and subscribers!
WMS Was Recognized As Top NY SEO Company
Searching for the best New York SEO Companies via Net, you would definitely come across a Winning Marketing Strategies agency, considered to be one of the top SEO companies in New York in 2021 by DesignRush.
In short, DesignRush is a business-to-business marketplace. The aim of DesignRush is to link brands with full-service agencies, digital marketing agencies, web design firms, and top technology corporations.
There are over 9,300 agencies from all over the world on the list of the company. What is more, their user-friendly platform is easy to navigate, which makes it easier for brands to contact the agency they were looking for.
The Winning Marketing Strategies team appreciates being on the list and hope to meet the expectations of the brands that trust the expertise of the DesignRush.
How The Rule Of Three Helps To Create Better Marketing Content?
SEO and content marketing are subject to certain rules. The same law works both for the sphere of trade and advertising, as well as for science, literature, cinema, theater, and just in our everyday life. The important thing here is that all these information products have something in common – the eyes of the viewer, the eyes of the observer, our eyes.
Today we will look at an interesting pattern that you have observed all your life, but never drew attention to.
Although, in terms of promoting your product, designing a presentation, and maintaining social networks, it is necessary and extremely effective to attract an audience. We’re talking about the rule of 3.
What Is Rule Of Three?
The wording of this law corresponds to reality one hundred percent.
Threes of anything are more reliable, more interesting, and more practical than things consisting of twos or fours, for example.
You can observe the work of this “rule of three” in quotes, the images of which you remember best, or in the titles of books that you could not pass by, or in the images of your favorite main characters, and maybe the main everyday things. Remember similar examples?
If not, then I will give you a hint:
Trinity of friends from the series of books and films about Harry Potter, from the series “Charmed” (one of the books, by the way, was even called “The Power of Three”), love triangles in popular blockbusters.
Moreover, you can open children’s stories and find that most of them feature either three brothers, or three sisters, or three trials, or three magical artifacts, or even all of this together. In Disney cartoons, the princess and her two friends always make up the top three, as in Mulan. And Sleeping Beauty had three good fairies, each of whom had to give her one gift – the gift of beauty, the gift of singing, and the gift of happiness. If you remember, when the fourth sorceress Maleficent intervened, then everything went awry.
In the anecdotes, as a rule, there are also three comic characters. And in a good, holistic stand-up performance, there are always three parts. After all, take a look at your kitchen table, isn’t there three basic cutlery – a knife, a spoon, a fork? And in the stand on your table, there are no three jars – with salt, pepper, and sugar?
Finally: “Veni, Vidi, Vici”.
Now consider if you would like to apply such a technique to spread information among your readers, partners, bosses, and the audience in general. The rule is especially well applicable in the case of oral or written speech; in the field of creating visual content, this will be more difficult, although it is also quite possible.
Why Does The Rule Of Three Work?
The rule of three works because we, as a species, have evolved to quickly grasp and process images, shapes, symbols, and words. And the minimum required to create a drawing and an effective working subject is 3 main elements.
It is easier for us to remember information or an idea presented in three basic words. If you remember, even the ideas of the French Bourgeois Revolution fit perfectly into the slogan: “freedom, equality, and fraternity.”
And besides, the patterns of our perception often divide the world into 3 main categories. Even in a religion that has not lost its popularity for two millennia, we rely on three key images – earth, heaven, and hell; god the father, son, and holy spirit.
Moreover, even if such an explanation would seem taut and not very plausible, think about what we wrote earlier. How many examples from childhood, adolescence, and youth that entered your mind were equal to the number three?
Is it possible that at least the recognition effect is not enough for the consumer of your product to immediately pay attention to you?
Concise and memorable SEO content marketing is almost always based on three pillars.
Therefore, when thinking about your content marketing strategy, try to sum it up under three main blocks.
How to Use The Rule of Three in Marketing?
First, if you are interested in how to use the rule of three to create engaging content, then try the following several ways to apply the rule of three in an advertisement, article, or presentation.
1. Add a three-part joke
To explain how to do this, we can use as an example some expressions from the stand-up of Irish comedian Dylan Moran:
1) “Cooking shows are absurd, just like renovation shows: you don’t need an atrium aquarium that you don’t have.”
2) “But there were times when a man was a man and could express with complete confidence his authoritative opinion on a matter about which he knew nothing at all.”
3) “And you realize very quickly that driving, in general, comes down to swearing. This is what you do. You shit in a box with wheels. “
As you can see, a funny and catchy joke should contain three images, three stages of development of an action, or just three unexpected sentences.
2. Use the number three in a working presentation
Let’s try what is the rule of three in marketing using the next tips.
Remember, how many mannequins with clothes in a shop window do you notice? Left, right, and middle. Three! This is also a way of presenting a product, making our eyes focus on the picture.
How many blocks do the best speakers and coaches divide information into when they want to visually convey it to you? On what “was”, on what “is”, on what “will be.” Three!
3. Place three pictures each with examples on the slides
Command, subjugate and track the number three in your work, draw up your content marketing plan on its basis, and you willbe guaranteed success.
4. Divide your article into three
Content marketing services often offer us text based on this rule.
Make three headings, give three striking examples from history, life, and science, mention three names, three places, three theories. If you are writing a book that you also want to make good money on, then turn it into a trilogy.
When writing an article, you can give the reader three tips and highlight three principles in each category.
5. Describe the title in three words
Successful Content Marketing Cases Of Using The Rule of Three
Content marketing agencies claim that presenting three product samples during your presentation, as great marketing genius Steve Jobs did at every presentation, will help you grab attention and stand out from other companies.
Even comparing the products of competitors and his company with each other, he displayed three examples on the screen.
Or learn from the advertising genius of our time named Elon Musk. He is the co-founder of PayPal, Tesla, and SpaceX, and has a place on the Forbes list for a reason. He is well aware of the rule of three.
How did he use it?
They did not notice that at first, he proclaims the enemy of humanity, as, for example, at one presentation he pointed out the problem of ecology, then showed how a devil-may-care attitude could turn out, that is, the consequences of inaction, and then put forward the idea of a joint struggle against the sources of the problem.
Now that you have some of the knowledge that the best marketers on the planet have, what’s stopping you from becoming an excellent content manager like them?
What Should Every Business Owner Know About Anti-Marketing?
Simply put, if you have just started any business and let’s say you have to invest 50000$ keep in mind that 40% should be invested in advertising your product or company.
It could seem too much, but don’t be that greedy. It’s a really important investment into the development of your company or promoting your production.
Even though digital advertisement is extremely important, there is one moment you have to stick to. People got tired of it! You see thousands of ads strolling the streets of any American city. That’s where Anti-Marketing has its roots.
What is anti marketing, and what is the purpose of it?
The definition of marketing is known basically to everybody and especially if you run some business that should be the first word in your vocabulary, but to stay up-to-date let me offer you a chance to change it a bit.
Anti advertisements are a usable tool right now. These are not the usual ads that sing praises to the company or the product. We have to forget about using only positive selling tactics, as long as people used to hate something that makes them do something on purpose.
People don’t like doing what they’re being told! Anti-ad is based on the use of some tactics of self-criticism, sarcasm, and reverse psychology. These tips help to attract customers in an over saturated advertisement world. In this article, you’ll find everything about effective Anti-Marketing strategies, how and where to use them wisely, and how to increase your income with anti marketing campaigns.
Important “hooks” you should hold on to:
We’ve mentioned a moment with reverse psychology already. So don’t be surprised to find out that marketing is connected tight to it. Marketing is not only about selling products it’s not enough just to set the price for the item and patiently wait for customers, in the world of high competition you have to “fight” for customers’ attention. To keep their attention you have to find some triggers and that’s where psychology starts. They could be visual (beautiful picture, video, promo) sensual (testers of some products that you can touch and feel), or sound triggers (nice jingle jangle, slogan, etc.)
What about the tricks of reverse psychology? It’s a tactic that is based on the phenomenon of an opposite reaction of a person that was expected. Let’s say that it’s a positive reaction to something that was supposed to provoke a negative one. A simple example of it is just like the situation with your kid when you tell them not to eat chocolates before dinner and they still try to sneak several candies. This is how our stubbornness works: we want to do what we want, not what others tell us, that’s the same situation with advertising. Instead of saying directly “Buy our product, because the taste is perfect” it’d be better to use “Love it or hate it” that’s what famous company Marmite did.
Marmite was a food brand, salty paste that divided customers into two parts: those who liked the taste and those who found it disgusting. Such an extraordinary product was created by accident by its founder.
Conversational marketing would rather defend it by praising its health benefits and the exotic character of the taste of a paste. But bad publicity is publicity as well. That’s why even though the call of Marmite’s slogan could sound a bit risky because the public just got an offer to smear the reputation of a product and “hate it” it worked completely vise versa.
That slogan turned the product into some kind of exotic and its admirers into gourmands. Subconsciously everybody wanted to be considered it that’s why they’ve taken the risk of buying such questionable food.
Another great example of a successful anti marketing shot is a good old advertisement for a chocolate bar, Twix. Everyone remembers the silly and ironic plot about two sticks of chocolate, “left one and the right one”.
By legend, they were made by brothers in different factories that were on the left and the right and manufactured the right “side” chocolates ( even though they’re completely the same). And the slogan was “Try both and pick a side”. It was the call to buy the bar but without exaggerating its taste benefits marketers allowed us to decide if it was tasty or not and even did a small silly intrigue about the probable difference between two sticks, again a great example of distinguishing customers into two parts.
Wu-Tang’s original way of advertisement was also really buzzing. While they’ve released their most recent album Once Upon a Time in Shaolin they’ve decided to apply some interesting anti marketing tactics– holding their product from customers’ hands.
The music industry has developed in recent why the access to free records became easier than ever before, turning some artists into live musicians. Wu-Tang Clan decided to make some money by pressing only one copy of their album. This created a huge outrage among their fans, and that outrage was of course the part of the advertisement.
Some people wanted to become a part of history by buying this album, and it was sold for “pharma villain” Martin Shkreli for $2 million. Wu-Tang saved up a lot of time and money because by selling out the copies traditionally they’d have to distribute approximately 1 million albums to earn the same income (assuming Wu-Tang earns 15% on every $10.99 album).
You got the idea of the effectiveness of anti marketing marketing strategies up to this moment. Now, after creating some impression for yourself, you start thinking about using anti marketing as your business strategy. There is quite a laundry list of methods, and it depends on your creativity and the industry you’re working in. But there’s quite the same principle that fits everything- brainstorming. First, you’re the first one who’ll have to deal with it, you need to push your mind to creativity ( sometimes it could be even something light and a bit silly, like a Twix ad, but it keeps the attention and is memorable). With the idea that has this ‘brainstorming” effect, you’ll get even more attention than was supposed to be yours because it causes inner conflict in the person who’s watching it. Sometimes even the individual that is not interested in such a product concentrates their attention because of the contradiction of their expectations. Some kind of crazy ad that could seem too much will still catch attention because it simply stands out, that’s why don’t be scared to create something crazy in some ways.
Stick to the “Do Not Buy It” rule
Again the part of reverse psychology and the strongest one. It’s not only the trick that makes customers release their stubbornness and still spend money for the item but also a good sign for them that you can make fun of yourself, you’re not scared of criticism. That makes sense when people feel a bit more friendly towards your company because you keep them closer by accepting AND SHARING ( by the use of such self-roasting tricks) any thoughts about your production.
Get out of a friend zone
That is the moment when anti-marketing can help as well. Similarly, as we get into the friend zone in human relations we can get there in marketing as well, “I like it, but I’ll not buy it”. Let’s dig a bit deeper and find some psychological hints about it.
Usually, our friends share our points of view much more than our lovers, and we usually find it difficult to become lovers with some person that is the same. Extremes meet! Why is it happening because we see that we’re missing something as our trait or some experience, knowledge, feeling, emotion? We’re looking for it somewhere outside because we can’t find it ourselves.
Sometimes when you go shopping you subconsciously think about the “confirmation” of the store “buy this item” and that’s what gives you a choice, your one that may be you’re not ready to perform because of thousands and thousands of proposals that are the same. That’s what keeps you, as a seller, in a friend zone. You’re nice, I’ll be your friend, but I’ll also look for something else, wait for me a bit.
To get out of it, you can use a tool of anti-advertisement and get the customer making a little conflict with them by saying not to buy the product. Anti-marketing by big brands is a completely normal phenomenon, the same phrase was used by Patagonia in 2011 on Black Friday. The label “Don’t buy this jacket” caught surprisingly a lot of attention and attracted more customers, even though it was supposed to scare them away.