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5 Cannabis Marketing Mistakes To Avoid

The topic of marijuana excites businessmen in all states, as they see it as a real gold mine. This is the future of organic pharmaceuticals, very enjoyable and profitable.

As you know, since the decriminalization of medicinal marijuana in the United States in 2018, hospitals and special centers in different cities have opened many doors of so-called “coffee shops” for patients with various pains and mental problems. More precisely, in 33 states of the USA, this plant is approved for use solely for the treatment and relief of various conditions such as depression, PTSD, anxiety, and borderline disorders, as well as for helping terminally ill people, etc., and in 11 more states of the homeland cannabis, products containing it and its derivatives have been allowed for recreational use by residents over the age of 21. 

With the growing interest in this business sector, also competition arose. This is good for the consumer as they are provided with new product options, better service, and a more personalized approach, but small and medium entrepreneurs may not be able to withstand the pressure of dealing with business sharks. To do this, you, exactly you, need to correspond to the general movement of the marketing cannabis industry, without deviating from the general course and without making elementary mistakes. What kind of serious problems you can avoid by following the tips that our experts have diligently collected for you, we will tell you below: 

1. Making assumptions about your audience

Don’t decide for your customers exactly what they want from your ad. If you start thinking about stereotypes and focus only on some age or social group of prospective visitors, then your cannabis marketing strategy is doomed to a loud failure.

Remember that the same type of advertising humor and slogans will only catch some smokers.

So by taking a few steps, you can figure out which people are reaching out to you. The first step is to interview customers after purchase and find out the reasons for the purchase in common. This way you divide them into groups. It is also important to determine which of the types is more of a target audience. The second step involves the design of advertisements of different styles and observation, for which of the calculated groups, which will work better.

In the future, you will be able to combine and alternate different approaches in one cannabis marketing plan.

2. Not differentiating yourself from the competition

Error! A huge mistake! Red flag!

Although earlier we said that you need to follow a general course, this did not mean at all that you need to ignore the fact that your cannabis marketing company is like two peas in a pod similar to what your competitor is doing. It just means that you need to keep up with the times. You have to stand out to survive in the world of capitalism, that is the truth.

But why is my business different from that of a neighbor, you ask? Here are a couple of answers to what advertising could focus on:

• Rare products; 

Brought from hard-to-reach places, adapted for fans of books or TV series, grass with the addition of unexpected and unusual ingredients, etc.

• “Zest” in the service or decoration of the institution;

For example, turn your store or cafe into a witch’s hut in the woods, arrange the presentation of products in the form of magical decoctions and potions, and then advertise in the same style. Believe me, not only children love to see a fairy tale, but also adults. And if these are critically ill patients, then they need an excuse to distract from the reason that brought them to you.

• Relaxing atmosphere;

You can bet on cozy spots in your store, soothing music, coffee, and desserts to choose from, in addition to your main herbal profile.

• Activity;

You can also conduct various master classes, involving experts in the work. Provide an opportunity for everyone to bake cupcakes from your products, etc. for a certain fee.

• Create a loyalty program;

Remember that discount cards are needed not only in clothing stores. They make buyers hyper-fix on you and your services, subconsciously choosing you when they compare to your competitors. This is a simple idea for how to make a person your loyal fan. If you give out points for previous purchases, then a person will not be able to go to another store, realizing that he accumulates points with your card. After the attention-grabbing stage, you must use all the marketing tools that are allowed to keep your customers’ focus on you and only you.

• Memorable text messages;

In this case, we are talking about those people who have already bought from you once and left their contact details, as well as about your regular customers. Make a personalized newsletter informing them about your existing promotions and news. If you know specifically what this or that person often orders, then you can separately notify him about changes related to this type of your product.

Find your version and apply it, you can even mix it with others so that they work for your reputation.

3. Failing to keep up with cannabis marketing regulations

Since the topic for advertising is very specific, not all online platforms, social networks, international websites, and trade networks agree to host your advertisements. If this is an American or Canadian service, then, with some restrictions, it can still make some kind of promotion that attracts a new audience to you. However, even this may be illegal in many states. If you want to work quietly on your business without attracting heightened police interest, then you should not violate the existing rules of the cannabis industry.

Keep up with the latest innovations and decrees in your area, it is even advisable to hire a lawyer and a specialist from the cannabis marketing agency to be sure of your actions. The point is, it can be difficult for you as a business owner to immediately grasp the FDA Regulation of Cannabis and Cannabis-Derived Products, Including Cannabidiol (CBD), even using official information from their website. And one overlooked little thing can be expensive in your case.

4. Making misleading claims about cannabis products.

Don’t create false or incorrect ads for yourself. So far, not much time has passed since legalization, so the government is especially strict in regulating cannabinoid and cannabis marketing, as well as methods for expanding a new branch in the pharmaceutical business. If you cheat buyers and do not fulfill your task in good faith, you may be fined or even revoked.

After all, dishonest businessmen in such a delicate matter as the sale of marijuana, who claim that this plant alone can cure everything from cancer to gastritis, can have a detrimental effect on the public. Remember this and do not be tempted to use manipulation when you run your store page on social networks, when you hang up banners and various signs, when you design cannabis marketing SEO, when you indicate information on the product itself, or when you train employees.

5. Not making education a priority.

Don’t be afraid to contradict the words of your customers who come to ask you about some common grass myth. Yes, there is such a rule about the client’s correctness, but not in this case. In the same pharmacy, the patient must be aware of what exactly he buys and how it is desirable to take it. Who, no matter how the pharmacist, will tell him what he does not know?

There is also a need in your store to educate people about discoveries, facts, and research into the effects of cannabis. In addition, in addition to abstract scientific hypotheses and theories, you can share practical advice with them.

The buyer would be glad to know more about the product, but the problem is that different sources of information contradict each other.

Keep in mind that there is still a bias against grass, and only you and your colleagues will be able to dispel it.

We hope that our information will help you take your business to the next level, while not getting too big. If you, as a business owner, honestly admit your past mistakes regarding the cannabis plant advertising campaign you ran, and then methodically correct them point by point, it will make your organic therapy thrive. Never forget that you are doing an important job by removing the prejudices in the minds of the US population, which were created over many years of the wrong course of drug policy and prevented those who needed it from receiving proper help. Cannabis is the future, so don’t miss your chance!

Together with our team, we will be very glad and grateful to you if you share the data from the article with your friends and subscribers!

 

WMS Was Recognized As Top NY SEO Company

Searching for the best New York SEO Companies via Net, you would definitely come across a Winning Marketing Strategies agency, considered to be one of the top SEO companies in New York in 2021 by DesignRush.
In short, DesignRush is a business-to-business marketplace. The aim of DesignRush is to link brands with full-service agencies, digital marketing agencies, web design firms, and top technology corporations.

There are over 9,300 agencies from all over the world on the list of the company. What is more, their user-friendly platform is easy to navigate, which makes it easier for brands to contact the agency they were looking for.

The Winning Marketing Strategies team appreciates being on the list and hope to meet the expectations of the brands that trust the expertise of the DesignRush.

How The Rule Of Three Helps To Create Better Marketing Content?

SEO and content marketing are subject to certain rules.  The same law works both for the sphere of trade and advertising, as well as for science, literature, cinema, theater, and just in our everyday life. The important thing here is that all these information products have something in common – the eyes of the viewer, the eyes of the observer, our eyes.

Today we will look at an interesting pattern that you have observed all your life, but never drew attention to.

Although, in terms of promoting your product, designing a presentation, and maintaining social networks, it is necessary and extremely effective to attract an audience.  We’re talking about the rule of 3.

What Is Rule Of Three?

The wording of this law corresponds to reality one hundred percent.

Threes of anything are more reliable, more interesting, and more practical than things consisting of twos or fours, for example.

You can observe the work of this “rule of three” in quotes, the images of which you remember best, or in the titles of books that you could not pass by, or in the images of your favorite main characters, and maybe the main everyday things.  Remember similar examples?

If not, then I will give you a hint:

Trinity of friends from the series of books and films about Harry Potter, from the series “Charmed” (one of the books, by the way, was even called “The Power of Three”), love triangles in popular blockbusters.

Moreover, you can open children’s stories and find that most of them feature either three brothers, or three sisters, or three trials, or three magical artifacts, or even all of this together.  In Disney cartoons, the princess and her two friends always make up the top three, as in Mulan.  And Sleeping Beauty had three good fairies, each of whom had to give her one gift – the gift of beauty, the gift of singing, and the gift of happiness.  If you remember, when the fourth sorceress Maleficent intervened, then everything went awry.

In the anecdotes, as a rule, there are also three comic characters.  And in a good, holistic stand-up performance, there are always three parts. After all, take a look at your kitchen table, isn’t there three basic cutlery – a knife, a spoon, a fork?  And in the stand on your table, there are no three jars – with salt, pepper, and sugar?

Finally: “Veni, Vidi, Vici”.

Now consider if you would like to apply such a technique to spread information among your readers, partners, bosses, and the audience in general.  The rule is especially well applicable in the case of oral or written speech; in the field of creating visual content, this will be more difficult, although it is also quite possible.

Why Does The Rule Of Three Work?

The rule of three works because we, as a species, have evolved to quickly grasp and process images, shapes, symbols, and words.  And the minimum required to create a drawing and an effective working subject is 3 main elements.

It is easier for us to remember information or an idea presented in three basic words.  If you remember, even the ideas of the French Bourgeois Revolution fit perfectly into the slogan: “freedom, equality, and fraternity.”

And besides, the patterns of our perception often divide the world into 3 main categories.  Even in a religion that has not lost its popularity for two millennia, we rely on three key images – earth, heaven, and hell;  god the father, son, and holy spirit.

Moreover, even if such an explanation would seem taut and not very plausible, think about what we wrote earlier.  How many examples from childhood, adolescence, and youth that entered your mind were equal to the number three?

Is it possible that at least the recognition effect is not enough for the consumer of your product to immediately pay attention to you?

Concise and memorable SEO content marketing is almost always based on three pillars.

Therefore, when thinking about your content marketing strategy, try to sum it up under three main blocks.

How to Use The Rule of Three in Marketing?

First, if you are interested in how to use the rule of three to create engaging content, then try the following several ways to apply the rule of three in an advertisement, article, or presentation.

1. Add a three-part joke

To explain how to do this, we can use as an example some expressions from the stand-up of Irish comedian Dylan Moran:

  1) “Cooking shows are absurd, just like renovation shows: you don’t need an atrium aquarium that you don’t have.”

  2)  “But there were times when a man was a man and could express with complete confidence his authoritative opinion on a matter about which he knew nothing at all.”

  3)  “And you realize very quickly that driving, in general, comes down to swearing.  This is what you do.  You shit in a box with wheels. “

As you can see, a funny and catchy joke should contain three images, three stages of development of an action, or just three unexpected sentences.

2. Use the number three in a working presentation

Let’s try what is the rule of three in marketing using the next tips.

Remember, how many mannequins with clothes in a shop window do you notice?  Left, right, and middle.  Three!  This is also a way of presenting a product, making our eyes focus on the picture.

How many blocks do the best speakers and coaches divide information into when they want to visually convey it to you?  On what “was”, on what “is”, on what “will be.” Three!

3. Place three pictures each with examples on the slides

Command, subjugate and track the number three in your work, draw up your content marketing plan on its basis, and you willbe guaranteed success.

4. Divide your article into three

Content marketing services often offer us text based on this rule.

Make three headings, give three striking examples from history, life, and science, mention three names, three places, three theories.  If you are writing a book that you also want to make good money on, then turn it into a trilogy.

When writing an article, you can give the reader three tips and highlight three principles in each category.

5. Describe the title in three words

Successful Content Marketing Cases Of Using The Rule of Three

Content marketing agencies claim that presenting three product samples during your presentation, as great marketing genius Steve Jobs did at every presentation, will help you grab attention and stand out from other companies.

Even comparing the products of competitors and his company with each other, he displayed three examples on the screen.

Or learn from the advertising genius of our time named Elon Musk.  He is the co-founder of PayPal, Tesla, and SpaceX, and has a place on the Forbes list for a reason.  He is well aware of the rule of three.

How did he use it?

They did not notice that at first, he proclaims the enemy of humanity, as, for example, at one presentation he pointed out the problem of ecology, then showed how a devil-may-care attitude could turn out, that is, the consequences of inaction, and then put forward the idea of ​​a joint struggle against the sources of the problem.

 Now that you have some of the knowledge that the best marketers on the planet have, what’s stopping you from becoming an excellent content manager like them?

 

What Should Every Business Owner Know About Anti-Marketing?

Simply put, if you have just started any business and let’s say you have to invest 50000$ keep in mind that 40% should be invested in advertising your product or company.

It could seem too much, but don’t be that greedy. It’s a really important investment into the development of your company or promoting your production. 

Even though digital advertisement is extremely important, there is one moment you have to stick to. People got tired of it! You see thousands of ads strolling the streets of any American city. That’s where Anti-Marketing has its roots.

What is anti marketing, and what is the purpose of it?

The definition of marketing is known basically to everybody and especially if you run some business that should be the first word in your vocabulary, but to stay up-to-date let me offer you a chance to change it a bit. 

Anti advertisements are a usable tool right now. These are not the usual ads that sing praises to the company or the product. We have to forget about using only positive selling tactics, as long as people used to hate something that makes them do something on purpose. 

People don’t like doing what they’re being told! Anti-ad is based on the use of some tactics of self-criticism, sarcasm, and reverse psychology. These tips help to attract customers in an over saturated advertisement world. In this article, you’ll find everything about effective Anti-Marketing strategies, how and where to use them wisely, and how to increase your income with anti marketing campaigns.

Important “hooks” you should hold on to:

• Psychological factor

We’ve mentioned a moment with reverse psychology already. So don’t be surprised to find out that marketing is connected tight to it. Marketing is not only about selling products it’s not enough just to set the price for the item and patiently wait for customers, in the world of high competition you have to “fight” for customers’ attention. To keep their attention you have to find some triggers and that’s where psychology starts. They could be visual (beautiful picture, video, promo) sensual (testers of some products that you can touch and feel), or sound triggers (nice jingle jangle, slogan, etc.) 

What about the tricks of reverse psychology? It’s a tactic that is based on the phenomenon of an opposite reaction of a person that was expected. Let’s say that it’s a positive reaction to something that was supposed to provoke a negative one. A simple example of it is just like the situation with your kid when you tell them not to eat chocolates before dinner and they still try to sneak several candies. This is how our stubbornness works: we want to do what we want, not what others tell us, that’s the same situation with advertising. Instead of saying directly “Buy our product, because the taste is perfect” it’d be better to use  “Love it or hate it” that’s what famous company Marmite did. 

Marmite was a food brand, salty paste that divided customers into two parts: those who liked the taste and those who found it disgusting. Such an extraordinary product was created by accident by its founder. 

Conversational marketing would rather defend it by praising its health benefits and the exotic character of the taste of a paste. But bad publicity is publicity as well.  That’s why even though the call of Marmite’s slogan could sound a bit risky because the public just got an offer to smear the reputation of a product and “hate it” it worked completely vise versa. 

That slogan turned the product into some kind of exotic and its admirers into gourmands. Subconsciously everybody wanted to be considered it that’s why they’ve taken the risk of buying such questionable food.

Another great example of a successful anti marketing shot is a good old advertisement for a chocolate bar, Twix. Everyone remembers the silly and ironic plot about two sticks of chocolate, “left one and the right one”. 

By legend, they were made by brothers in different factories that were on the left and the right and manufactured the right “side” chocolates ( even though they’re completely the same). And the slogan was “Try both and pick a side”. It was the call to buy the bar but without exaggerating its taste benefits marketers allowed us to decide if it was tasty or not and even did a small silly intrigue about the probable difference between two sticks, again a great example of distinguishing customers into two parts.

Wu-Tang’s original way of advertisement was also really buzzing. While they’ve released their most recent album Once Upon a Time in Shaolin they’ve decided to apply some interesting anti marketing tactics– holding their product from customers’ hands.

The music industry has developed in recent why the access to free records became easier than ever before, turning some artists into live musicians. Wu-Tang Clan decided to make some money by pressing only one copy of their album. This created a huge outrage among their fans, and that outrage was of course the part of the advertisement. 

Some people wanted to become a part of history by buying this album, and it was sold for “pharma villain” Martin Shkreli for $2 million. Wu-Tang saved up a lot of time and money because by selling out the copies traditionally they’d have to distribute approximately 1 million albums to earn the same income (assuming Wu-Tang earns 15% on every $10.99 album).

• Brainstorming

You got the idea of the effectiveness of anti marketing marketing strategies up to this moment. Now, after creating some impression for yourself, you start thinking about using anti marketing as your business strategy. There is quite a laundry list of methods, and it depends on your creativity and the industry you’re working in. But there’s quite the same principle that fits everything- brainstorming.  First, you’re the first one who’ll have to deal with it, you need to push your mind to creativity ( sometimes it could be even something light and a bit silly, like a Twix ad, but it keeps the attention and is memorable). With the idea that has this ‘brainstorming” effect, you’ll get even more attention than was supposed to be yours because it causes inner conflict in the person who’s watching it. Sometimes even the individual that is not interested in such a product concentrates their attention because of the contradiction of their expectations. Some kind of crazy ad that could seem too much will still catch attention because it simply stands out, that’s why don’t be scared to create something crazy in some ways.

• Stick to the “Do Not Buy It” rule

Again the part of reverse psychology and the strongest one. It’s not only the trick that makes customers release their stubbornness and still spend money for the item but also a good sign for them that you can make fun of yourself, you’re not scared of criticism. That makes sense when people feel a bit more friendly towards your company because you keep them closer by accepting AND SHARING ( by the use of such self-roasting tricks) any thoughts about your production.

• Get out of a friend zone

That is the moment when anti-marketing can help as well. Similarly, as we get into the friend zone in human relations we can get there in marketing as well, “I like it, but I’ll not buy it”. Let’s dig a bit deeper and find some psychological hints about it. 

Usually, our friends share our points of view much more than our lovers, and we usually find it difficult to become lovers with some person that is the same. Extremes meet! Why is it happening because we see that we’re missing something as our trait or some experience, knowledge, feeling, emotion? We’re looking for it somewhere outside because we can’t find it ourselves. 

Sometimes when you go shopping you subconsciously think about the “confirmation” of the store “buy this item” and that’s what gives you a choice, your one that may be you’re not ready to perform because of thousands and thousands of proposals that are the same. That’s what keeps you, as a seller, in a friend zone. You’re nice, I’ll be your friend, but I’ll also look for something else, wait for me a bit.

To get out of it, you can use a tool of anti-advertisement and get the customer making a little conflict with them by saying not to buy the product. Anti-marketing by big brands is a completely normal phenomenon, the same phrase was used by Patagonia in 2011 on Black Friday. The label “Don’t buy this jacket” caught surprisingly a lot of attention and attracted more customers, even though it was supposed to scare them away.

12 Tips To Improve Your SEO Ranking

Whether you want to promote your website successfully, an SEO strategy is an irreplaceable thing to consider. By using such a strategy, you will get better visibility on the Google search results as well as increase your overall website SEO ranking. Here are some tips that help you to figure out how to check the SEO ranking of the site, and get an excellent website SEO ranking.

How To Increase Your Website`s SEO Ranking?

So, why do you need to get a search engine optimization? First, your conversion rate will go up. You will be able to keep your website optimized, and boost its visibility on the search results. With it said, your production presented on the site will find its customer since the website will be in the first place in the search engine results. Finally, the last but not the least convincing reason is an opportunity to get qualitative traffic to your website too.

Keep in mind that some tips below needed to be done regularly, some of them you will have to perform once in 6 months. The key to success is to track your overall website performance from time to time to make sure it is optimized enough, and your website SEO ranking analytics plays here a big role as well.

1. Track Metrics With Google Analytics

Google Analytics is a great program to use while improving website SEO Google ranking since you can easily track the website’s activity. There is a nice database about how site traffic decreased or increased and what happens to it whether it comes from different search engines.

You can find on Google Analytics a piece of information about the customers that come from the organic search results and, in most cases, they are quite interesting. If you are willing to follow the various website conversions, then you will be able to notice how these customer visits start to convert. It’s nice proof that your SEO website ranking strategy is working!

 

2. Page Speeds On Mobile Devices Should Be Improved

Smartphones quickly become one of the most common ways of surfing the Net, unlike desktops. So, there is where the requirement of a high page speed on mobile devices appears. Whether you want to get a high SEO ranking, then boosting mobile page speeds is the important thing you have to perform.

There are a few things to do to improve page speed on smartphones. First, you have to remove unnecessary plugins, files, media, and themes from the server to get the desired speed of the pages. Next, it will be nice to use authoritative plugins and themes on your website. It is also a brilliant idea to check the web hosting plan.

 

3. Make Your Site Accessible

Keep in mind that the website inaccessibility influences not only the page traffic and a search engine ranking, but you will also lose income. To avoid the experience of getting the site inaccessible, you need to perform the next things. Using the right tagging and color choice, referring to the big fonts, creating clear contact forms on your website, adding supportive text – all these things will be helpful to make great website accessibility. Remember that the accessible site breaks any limitations that prevent the public to use the platform successfully, so this tip must be one of the important things to consider during website optimization.

 

4. Optimize Your Images

Improving website SEO ranking means you should optimize your media content too. How you can do that? There are a few ways to optimize the images. For instance, the pictures often have big weight and take a lot of space on the platform that slows down the overall page speed. To solve this question, you need to use lightweight image formats or resize them. Go for the image compression as well which will help you to improve page loading speed, conversion rate, and of course SEO ranking.

 

5. Create Quality Content

No doubt, the content itself has a huge impact on your SEO ranking. This way, creating high-quality content is a key to success. However, your content should be not only competently written and free from various errors, but need to make the right impression on the customer. Your content has to be attractive and engaged at the same time, so your potential client will stay on the website for a long time to get fully acquired with the products presented. Be sure, the elaborating of your quality site content will bring you a nice page ranking on the search engines.

 

6. Structure Your Content

Your website content has to stand out with great readability and scannability. What factors are included in these features? First, you need to use short, readable sentences and structure them in paragraphs. The next step is to use heading tags in the text every few hundred words. It is also a nice idea to use some vivid phrases in the text by making it bolded. Using these tips will help you to make your content more customer-friendly and clear. So, your potential clients will find your website content readable and easy to understand and will be interested in following your calls to action as well.

 

7. Write Catchy Title Tags And Meta Descriptions

According to the previous tip, whether you refer to the right titles and text content, you will achieve the desired website SEO ranking. Keep in mind that titles are the very first thing your customers will see on the search engines results, so working on the catchy title tags is worth completing. You don’t need to make your headings and meta descriptions clickbait, but they have to be worthy to click and engaged. Use tools like the CoSchedule`s Headline Studio or the Mangools`s SERP Simulator to improve your meta descriptions and heading tags as well.

 

8. Choose Focus Keywords

Not less important tip you need to remember is to choose perfect one keyword per page. Keyword optimization requires keywords that will match the website content, suitable for your brand, and are helpful for the customers. You can use the Google Keyword Planner to make the right choice for the keywords. Keep in mind that your focus words have to appear in the title tags, the first other heading tags, meta descriptions, and throughout the website pages, in the intro, and within a conclusion too.  

 

9. Use Trustworthy Internal Links

The internal links create an interconnected website structure, that’s why the sites with a potent internal links structure usually perform well in the search engine results. You need to ensure your customers with the buttons and internal links within all the content – this way you give them a quick, easy and convenient way to redirect them to their next step on your platform.

 

10. Get High-Quality Backlinks

You need to make sure that every backlink that you have used is reliable and necessary. Whether you have filled the website with high-quality backlinks to trustworthy sources, then your site will reach a good SEO ranking since it is connected with that trusty sources. Although it can easily work against you – the links to the sources with a bad reputation can bring that bad reputation to your website too. Remember that the quality backlinks to authoritative sources are an important sign to Google that your site is worth customer`s attention.

 

11. Create a Google My Business Page

There are several advantages of creating a Google My Business page. For example, you can easily put your business on Google map – the search engine will take your website to the first places since you have used a map to mark your local business. In addition, you can collect customer reviews as well as qualitative graphics about your business to keep it authoritative in the eyes of Google’s audience.

 

12. Monitor Google Search Console

To get the best SEO website ranking report, you should track the data on the Google Search Console. You can find really useful information about your project here, including data about the issues connected with mobile usability, security, indexing, and so on. There is also valuable data about whether your site is well-ranking or not. As a result, the Google Search Console brings you all the necessary insights that help you to understand the general website performance.

How To Check The SEO Ranking Of A Website?

Go for an online website SEO ranking checker to fully evaluate your website project, check website SEO ranking, and improve it. You will find many checkers on Google, like Seobility, WooRank, or Sitechecker. pro, and be sure each of them presents a great range of various useful functions to improve your SEO ranking as well as the overall site performance. The choice is certainly yours!

 

 

What Is A Site Audit?

The website audit helps the users to boost a page’s search engine performance and produce higher search visibility, since it reveals any problems and issues that need to be fixed. Your work on a certain website will have no sense of whether a search engine can’t read and process it. There is where the technical site audit appears. Let’s discover what is an SEO site audit and for what purposes it will be suitable.

How To Conduct An On-site Audit?

Whether you want to start with a site audit, you need to consider a few things before getting started. First, you should choose several pages of your website to analyze – your SEO site audit will take less time to complete the website evaluation. Next, consider a crawl speed. 

Keep in mind that various SEO site audit tools will scan a site at different speeds – pay attention to this while using a crawling tool. The last thing you need to consider is your bandwidth or the team bandwidth. This aspect is needed for a better analysis of the information you get from the SEO audit scanning.

Here are a few tasks you need to complete for the best website health condition. You can divide them into suitable groups to have done on different days, for example. However, this quick performing of SEO site audit will take around 15 minutes to do. You need to perform such SEO audit regularly using your crawler tool as well.

• Check The Sitemap

The best option to do this task is to use Google Search Console data – Google will find all the errors and issues on your website platform. Then, bring the outcome data to your team or do the solving issues on your own. So, you have successfully scanned the sitemap, and all the errors are revealed now.

• Check The Robots.Txt File

Whether you have noticed the pages in the searching results that you don’t want to have appeared in the results, then you need to add them to the robot.txt file. You can easily add a no-index tag to the page that is ranking, but you don’t want it to rank. Besides, you can discover the file structure and find out if the pages that are not appearing in the searching results are blocked or not. You should add an allow rule to the indexing if the page is still blocked.

• Check The Speed Of A Page

Monitoring your page speed is an important part of performing the site audit. Usually, your audit will report the average page speed for a mobile and a desktop version. Many experts recommend in the first place boost a speed for a mobile version since there is where many errors have appeared. This way, your audit will identify the issues that can have an impact on speed performance as well as will easily slow down your site platform.

• Overview Of The Site Errors

A method of comparing will work the best to identify any appeared issues. For example, you need to compare the number of indexed pages on Google Search Results with the number of valid pages in the Google Search Console. Monitor the number of your indexed pages compared to the ranking pages and XML sitemap too. If there is a problem with the appearance of a certain website page, then use the Google Search Console Fetch in a combination with the Render tool – you will find out whether Google has addressed the link to another page.

• Track Your Website Structured Data

Google Search Console will be useful in this task too. A tool will provide you the information of which pages have the errors and which have a valid markup. An audit will be helpful during the monitoring of the website data too.

Difficulties Of Performing A Site Audit

An SEO site audit is considering one of the most powerful options on the SEO itself, however, it is one of the most difficult things to figure out. The audit requires the user a piece of knowledge, ability to analyze and come to logical conclusions. You should know what’s what in data, too. Nonetheless, a website audit will have access to almost every aspect of your site – from the links to site content. Its task is to competently evaluate different sides of the client’s website to improve its search visibility and increase search engine performance.

What Is Included In A Website Audit?

An appropriate SEO website audit will help you find and solve any issues to get an opportunity to evaluate. It works at the expense of the next interconnected elements.

1) Site Health Audit

This audit ranks the website’s usability considering certain signs – internal and external links, speed of the page, site structure, load time, website architecture. The experts advise starting with Google Analytics since this app provides a great general evaluation of your website, and will be suitable for beginners as well.

2) Site Security Audit

As the name said, this type of website audit is responsible for the safety of the client’s site. In other words, a site security audit reveals the vulnerabilities to security branches and protects your confidential information.

3) Conversion Rate Optimization Audit

This audit provides clients with information on how customers act on their websites. In addition, a conversion rate optimization audit tells you exactly is the reason why the visitors don’t complete their purchase on the page, for example.

4) Google Penalty And Recovery Audit

This type of audit can both reveal the problems with the performance of a mobile version and solve the issues with website speed. Google penalty and recovery audit is also responsible for the identification of penalties and suggests the website recovery if needed.

5) Competitor Website Audit

Knowledge of your competitor’s performance and acting can be so helpful during the building of your website development strategy. So, here is where this audit appears to provide an opportunity to discover the opponent’s website and figure out the best solution to become number one on the market.

6) Content And SEO Audit

As it turns out, the issues with site content are now a widespread problem among the websites of the big firms. That’s why it is important to use content and SEO audit that will produce the offers to an improved and unique content for your project without any broken links, plagiarism, and incorrect anchor text. So, what is a site content audit? It is a tool for optimizing content to advanced.

Why Is A Site Audit Important?

Whether you want to get a long-term success of the website performance then you have to refer to SEO audit regularly. This tool is necessary for the well overall website work since it will keep the SEO strategy optimized. By using such audits you won’t miss a great amount of search engine traffic which means more customers will be involved and encouraged to act. Here are some factors why you need to use website audit.

1) Tracking The Algorithms

Many search engines update their algorithms from time to time, so the users will be able to get better results on Google or Yahoo. You should know and understand all the changes in search engines systems, and in that case, an SEO site audit will work the best. Be sure, with help of the audit, your website will reach success.

2) Issues And Errors Solving

Errors as well as the broken links break the overall website work but don’t worry since your audit is intended for revealing and solving these questions. It easily can recover even lost traffic too, so you will get the most from monitoring and reporting any issues.

3) Help With Titles And Metadata

SEO site audits are quite helpful while considering the right titles for your content since these things are the first what the customer will see in the searching results. Your titles and metadata must be made according to the website content too. An SEO site audit will correct the wrong or not suitable titles and metadata, so your content will reach its best performance.

4) Discovering Your Website Content

Website content is probably the most important thing to consider, and your audit will help you to optimize and update it. Your content may become outdated over time, but be sure your site audit reminds you to get an update. Whether the customers not visiting your page for around six months, then let the SEO site audit to evaluate the content again and replace it if needed.

Why Conduct Audit On-site?

Considering the right website audit will greatly optimize and boost your site as well as will be useful while elaborating your SEO strategy. By providing great features from all the elements, you will get the desired result. Here are some other reasons why it is important to get your audit.

1) To Keep Up With Changes In The Search Landscape

It is important to track the changes to search engines and know exactly the factors of a search engine – and in that case, the website audit is an irreplaceable thing. You need to know and understand the factors that SEO considers, including website content, speed of the pages, technical code, data, engagement, and serviceability of mobile version as well. By tracking the news of the search landscape, you will be aware of every new requirement to your website performance.

2) To Optimize The Site Further

It is not a secret, that any of the websites will need an upgrade in the future, and a regular website audit will help you with it. Keeping the site optimized is the main task for such audits – they provide a reminder of the required updates to get as much good functioning as possible. So, be sure your website meets modern requirements.

3) To Identify New SEO Opportunities

There might be some SEO opportunities that aren’t in use – your site audit reveals them and optimizes. Besides, SEO site audit customizes technical settings for improving the interaction with users as well. The hidden potentialities are no more hidden, thanks to the website audit.

4) To Boost Conversions

Use your audit for the analysis of whether your website is optimized enough for the absolute number of successful conversions. Keep in mind that an SEO site audit is responsible for evaluating the website, so it will remind you of the opportunities you might have lost. Or your strategy is already outdated and requires the update – the site audit will solve all similar questions and not only.

Why Do You Need To Audit E-commerce Site?

Auditing is a necessary thing for every website, especially for e-commerce businesses. SEO audit ensures the increase of the overall site performance as well as provides the client with knowledge of the issues that appeared. SEO website auditing helps you to do required updates and changes to achieve a better version of the site project. The next reasons will help you to understand the importance of using the website audit if you don’t refer to it yet.

1) Speed And Convenience Using

Your website project needs to perform well while high web traffic – this is a guarantee of a nice overall performance and customer experience. Checking a page speed won’t take a lot of time, but this way you can easily increase your conversion rate.

2) Elaborating On A Content Strategy

Your content strategy should be made in the way of attracting the customers to purchase. Moreover, the right content will help boost your sales. With a help of an SEO audit, you will fully discover your content issues, solve them and aim for the desired result. Be sure, an audit will remind you whether the website content is outdated or not.

3) Organization Of The Offered Products

The right page organization will increase the sales since the customers will easily navigate the pages with products. Your SEO audit will help you with optimizing the search function on your website, and it is another reason why it is important to use auditing during website upgrading.

4) High-quality Content Copy

Your product pages should be filled with unique and interesting descriptions. This fact will help to build a good reputation and brand recognition. Make sure your text filling is good enough for engaging the customers, and the auditing will help you to reveal problems related to the website text.

5) Interaction With Customers

Building good relationships with your customer is another guarantee of success. Once you have got an audit, you will be able to discover how clients are using your website project. So, you will get a knowledge of what you should do to optimize the interaction with the customers, including the site navigation, product organization, and customer service.

 

What Are Site Audit Questions?

• How To Run A Backlink Audit On Your Site?

Actually, a backlink audit is intended for the evaluation of all the external and internal links on your website. You will be able to reveal them, consider they are good or bad, and build a plan of action to cope with them. First, discover your general link-building strategy. Then evaluate each backlink on the website and decided that links you need to remove. Now, you are free to get new opportunities for building valuable links. Using a backlink audit on your website will help you to minimize the risk of appearing unnecessary and broken links that can break an overall performance.

• How Do You Do A Site Audit For Keywords On The Google Search Engine?

You need to use Google Analytics for this purpose. This tool will provide you the information on how much organic search traffic you get. You need to be assured that the ranking for your specific keywords is heading right in the organic keywords report. You should be also interested in the high-volume keywords to reach a nice search engine performance.

• How To Perform A Deep WordPress Site Audit?

Make sure your WordPress site is optimized enough for a reaching your business purposes. A process of auditing consist of many aspects, however, it can be done in quite an easy way. 

By using your audit, you first need to reveal and fix broken links, increase general page speed, provide a site with security, clean up all the unnecessary WordPress plugins and get the updated ones. Then, you should improve mobile responsiveness and customer access. Now it comes to your website content – clean it up, update your contacts as well as product descriptions, check up the site navigation and interface. The last step is to customize your marketing tools and e-commerce. It is not as complicated a task as it may seem – although, you will need to make an effort to get a well-performed WordPress website.

 

 

Educational Books About Cannabis Every Entrepreneur Should Read

Financial literacy could not come without effort. Each successful deal requires the number of skills and knowledge that both ordinary learners and whizkid require. On the condition that you desire to reach the top of the tree in this area, there is a compilation of cannabis business books that exactly deserve your attention.

What Books Should Every Cannabis Grower Read?

Of course, the most important thing for each entrepreneur who pretends to become a highly respected moneymaker covers two integral parts. The first one is the deep understanding of product creation and the care process. The second point is supposed to be the awareness of market specialties in particular fields and the basic conceptions of getting profits. 

The cannabis business books we suggest reading open the cannabis marketing essentials of how to implement your plans, even if you are a newcomer in the industry of its distribution.

The Entrepreneur’s Guide to Cannabis: Concentrated Advice From 25 Industry Leaders by Michael Zaytsev

The book is suitable for the people who have recently started making businesses connected with cannabis and have a fear not to put all their eggs in one basket. The author, Michael Zaytsev has selected a variety of big bananas, who gives precious recommendations on how to make the idea come true.

For example, by scrolling the pages you may get acquainted with the tips from such market leaders: Steve DeAngelo, Ethan Nadelmann, Scott Reach, Cy Scott, and Betty Aldworth.

By the way, the same writer offers the upgraded version of the same book. It is called “The Cannabis Business Book: How to Succeed in Weed” according to 50 Industry Insiders”. It is the expanded edition with maximum clues to take notice of.

 

Cannabis Pharmacy: The Practical Guide to Medical Marijuana by Michael Backes

According to the name and hence the content, the author tends to describe and support the importance of cannabidiol as the substance which works as a cure for different illnesses common for people.

Giving a great number of arguments and exemplary stories that many patients experience, he scientifically proves the efficiency of cannabis to handle disturbing diseases. It is a kind of educational source for marijuana growers, consumers, critics, and of course professional traders.

The more we inform people about the novelties and up-to-date approaches, the better and more loyal our attitude becomes. It is normal because the only way to eradicate some old-fashioned vision is to support the idea with numerous advantages. 

The suppression of any probable preconceptions and doubts concerning treatment thanks to cannabis is what we expect after reading up to the end. 

Among the problems the writer has mentioned, we may see related to the following ones: connected with memorization, the inner misunderstandings with a desire to eat, or some kind of emotional differences, etc. By various benefits of taking cannabis, Michael Backes bears in mind its relevance and scientific application importance.

The Medical Marijuana Dispensary: Understanding, Medicating, and Cooking with Cannabis by Laurie Wolf, Mary Wolf

The book is supposed to be the one contrary to the unsubstantiated texts, which tend to mislead a reader concerning medical and non-medical marijuana participation in treatment.

There are many arguments concerning trying this kind of experience, which bestows the information consumer with precious cannabis guidance.

Thanks to such awareness and possible findings, he could easily decide if he needs it or not.

The facts are trustworthy because of the proof from the highly-respected experts of NORML (National Organization of Marijuana Laws).

When we delve into the content features, the authors inlay people submitting some significant facts to get acquainted with. It makes sense on the condition that you consider taking marijuana for healthcare or recreational purposes.

By the way, the authors Laurie Wolf and Mary Wolf are the owners of a company called “Laurie&MaryJane”, which is one of the top foundations in the cannabis field. It explains exactly why it belongs to the best books on cannabis.

The Little Black Book of Marijuana: The Essential Guide to the World of Cannabis by Steve Elliott

It is supposed to be one of the briefest guides concerning marijuana development throughout the ages. Talking about the books on the history of cannabis and pot culture, this one shows and opens the main transformations of the advance as short away as it is possible.

Steve Elliot, who has gathered the information to share, reveals the most important periods and stages including the period from Herodotus to the current days, avoiding the extra circumlocution.

One more point in favor is some data about the process of growing, cultivating, and caring for the plants you would like to harvest. On condition that you desire to have your yield the first time, such a marijuana itinerary suits you perfectly, first, because of the concise submitting of content.

The same book tells about the practical application of weed, even in preparing some food to taste. It is useful to know because the author gives some practical pieces of advice on how to add weed to the meal. 

In addition, the same edition includes the guidance connected with the legal or illegal policy of its application, and the special features and traits, that require to take notice of.

Grass Roots: The Rise and Fall and Rise of Marijuana in America by Emily Dufton

The historian Emily Dufton delves into the way marijuana has passed through ages to become in the appropriate level of perception as it is now. For instance, she describes the time forty years ago, when the majority of people were predisposed to show a cruel reaction to its participation in recreation.

The situation was changing gradually, with a great number of noticeable ups and downs. Without the lifelong efforts of many activists have made a profound effect on the field we examine, it would be impossible to use this kind of relaxation. 

What has it meant? If they had not been making the turnover in the acceptance by society, we would not have such positive alterations these days. It is despite the fact, it was hard to swallow even for these movement coordinators.

Of course, the progress is obvious and pretends to blow a lot of minds, but despite making changes in the way the community has a much more loyal attitude, for now, the cannabis book author assumes, another counterrevolution could come up to speed.

The Cannabis Manifesto: A New Paradigm for Wellness by Steve DeAngelo

The writer who has promulgated this book runs the medical cannabis dispensary simultaneously. He gives a hand to learn the ropes whether- somebody thinks about the responsible cannabis application for the various areas of life.

He reconsiders social justice and gives eye-opening information, even concerning the most contentious substances that are not under the legalization label.

The main goal and idea he comes up with are to destroy the majority of persistent myths around the preconceptions about cannabis application. It looks like a challenge that encourages people to use it responsively and purposefully, thanks to supporting such a vision with many vivid arguments and examples for confirmation. 

By the way, submitting hippies as the exemplary social twist, he proposes some kind of indulgence to the way of recreation and treatment that has been used perhaps by half of the American population. According to this book on cannabis, that is one of the key reasons why he constantly stressed its desirability. 

The Analytical Chemistry of Cannabis by Brian Thomas, Mahmoud ElSohly

The name of this book on cannabis just partly explains its vocation. Whether we talk about some labels around the quality point, it is worth holding back the standards for approaches, the growers and distributors prefer using. 

The author suggests some sort of primer to control the cannabis life cycle from the time of its harvesting and up to the moment a potential consumer takes it. In case you desire to become a professional entrepreneur in this field, it sounds like a must to understand all these technological factors and features to provide the purchases with the perfect quality of the product they buy. 

In addition, we may regard this large text as one of the cannabis breeding books, because if somebody mixes different sorts, it is also the process that calls for being careful and aware of each component’s traits. 

This cannabis business guide helps to set the successful business in good faith and to overcome the plethora of prejudices accompanying the condition of oversight.

Cannabis: A History by Martin Booth

It has passed many years since the time it has turned up on the global counters. Whether we talk about this industry’s progress, it is worth knowing the way it influences the economy in the countries where the law regulations allow cannabis as the normal medical and recreational substance.

The bottom line needs the unfolded explanation on how it takes part in healthcare or feeling laid-back. The opinion of an expert named Martin Booth gives a hand to delve into these queries and even a few others. For instance, it explicates the way of enlightenment according to human beliefs.

At the same time, when cannabis tends to remain the topic for stable contentious discussion and perhaps even debates, this old hand who sits on the fence speaks his mind about the pros and cons of economic development thanks to cannabis total or partial permission.

Cannabis: The Illegalization of Weed in America by Brian “Box” Brown

On the contrary to the book I have mentioned previously, the cannabis illegalization story by Brian “Box” Brown opens another side of struggling for its being accepted, not in the same attitude level as for heroin or some other dangerous drugs from this group.

In this historical work, the writer describes some challenging moments where the global community demonstrated the total refusal against the advantages we perceive normally now.

How have the regulators and lawmakers’ vision transformed thanks to scientific proofs? Seeing the noticeable alterations, for the time being, the awareness of the past is significant to acquire on the condition that you intend to set a little controversial deal to make a profit in the future. 

Smoke Signals: A Social History of Marijuana – Medical, Recreational and Scientific by Martin A. Lee

The content of the cannabis business book prevails the information about its long path of transformation from the industry that was pushed away into the area of successful self-realization as the comfortably off-market leader.

This long-lasted way of causing alterations in the human vision of medical cannabis benefits took place in California in 1996, where the appropriate structures approved its efficiency and relevance of usage if we talk about causing the reliefs to the patients suffering from pain. That is the point we tend to emphasize, giving explanations to many laws supported by different governments.

As the critics and reviewers guess, this is one of the best cannabis books, suitable for various age groups and professional presenters, who have ever thought about trying this substance. 

Too High To Fail by Doug Fine

As we suggest, the compilation of cannabis books each entrepreneur ought to add to the reading list. The last one tells the changes in the country’s economy which this crop culture revolution has caused.

Despite the unstable reputation throughout the times of association with heroin and the period when we normally perceive and respect cannabis medical achievements, the input in the financial state sometimes blows our minds with numbers of billions in revenues. The book presents the statistics in detail.

 

 

Summary

To conclude, regardless of the area you would like to reach the top of the tree, before working yourself into the ground, it is worth taking time for self-education and development. That is the way of improvement, that sometimes helps to create from scratch and keep up running a business with a successful marketing strategy. Teach yourself thanks to high-quality literature!

 

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