What is SEO?
Search Engine Optimization (SEO) is the best way to enhance the traffic of your website via natural (organic) search results and make it evident for users. What does it mean? Your aim is to have more people to find your website, but it is only possible if your rankings are high. SEO helps to show up your position in search engines, thereby it increases visits to your web pages.
How does SEO work?
SEO works by pushing search engines to find your website among the variety of competitors. SEO makes sure that the website is available in top search rate by providing fundamental principles:
- link building;
- relevant content;
- related keywords; titles, meta description optimization;
- authority and trustworthy.
How Much Does SEO Cost?
The price is based on where currently you are, where you want to be, and how fast you want to improve your business. Because of the following things, SEO agency can calculate how much SEO will cost for your business. Besides, you should take into account that there are hourly, monthly retainer rates and per-project fees. To make long story short, the price depends on numerous factors and every case is unique.
What’s the difference between organic vs. paid results?
There are two types of search results: organic (natural) and paid or “pay-per-click” advertising. The first one is determined by user’s search (what is SEO about) and is based on relevance, domain authority, backlinks and many other factors. Paid search, in its turn, increases search engine results by paid advertising. In other words, the website owners have to pay for displaying web pages for certain keywords.
Why do I need SEO for my business?
SEO is very important for running your business due to a rapid growth of the Internet users and customers. Web presence and your website visibility are of great significance nowadays. To grow your business you need to use an efficient SEO strategy in order to increase the online credibility and trust in your business.
Which is better, SEO or PPC?
As was previously said, there are two options to increase your traffic: Pay- Per- Click (PPC) advertising or Search Engine Optimization (SEO). PPC is provided by Google Adwords, Yahoo Search Marketing and lots of other platforms. Both of these methods are good, but each has its advantages and disadvantages. Search engine optimization takes more time in comparison with PPC, which can give you fast growth in short terms. But most of the specialists are convinced that if you want to make your business successful you need to use both SEO and PPC.
Which is better, SEO or SEM?
SEO is a part of SEM. Search Engine Optimization (SEO) is a process of getting traffic from natural search results. Search Engine Marketing (SEM) is a process of buying traffic through a paid listing, involving PPC advertising. Which is better? SEO or SEM? It is difficult to say. Everything depends on the specifics of your case.
What are meta descriptions and do they still matter?
Meta description is a description which appears in Search Engine Results Page (SERP). Meta description really matters, but not as it was before. For instance, it’s not important for SEO rankings anymore, but is necessary for on-page SEO. If your meta tags are properly written, you can get more traffic. So, it plays a significant role in your on-page search engine optimization.
What are SEO backlinks?
A backlink is a link on one domain, that leads to another one by clicking on it. SEO backlinks influence the search engine rankings more than anything else. The more backlinks you have – the higher rates your website has. However, there is one important point: links should be natural, not artificial. It means that the website should not create artificial backlinks for their own websites, as they won’t increase your rating. Instead of this, they’ll have a negative effect on your website development. That is why links should be natural. Quality is more important than quantity.
Will redirects affect SEO?
Without any doubts, redirects affect search engine optimization. It’ s an important tool in a webmaster arsenal. It’s wise to use it while mowing to the new domain, forwarding multiple domains, changing pages or organization on your website, and in many other cases. The most common two types of redirects are 301 and 302. The first one moves the page permanently, the second one – temporary. However, it’s worth to ask a specialist for help before doing any actions.
How Long Does SEO Take?
Lots of factors have a significant impact on how long SEO takes in order to see the effect. Unfortunately, the answer is more complicated than a question. What does it mean? It could take several months or even years to increase your ratings. If SEO is provided constantly with adding keyword-optimized content, link building, and technical improvements, your website visibility will increase much faster.
What Will Put Me on Google’s Blacklist?
Blacklisting is a process when search engines remove web pages from their index. Using this method Google protect its users from doubtful or harmful websites that appear in the search results. Websites can be blacklisted for several reasons:
- suspicions in spam;
- link building schemes;
- illegal practices;
- other black hat techniques.
Being blacklisted has an impact on sales and income since nearly 95% of organic traffic can be lost. Most often it happens because of poor SEO.
Is Link Building Dangerous?
There is no danger in link building if they are done in a right way. If your website has links, coming from reputable domains and the content on these websites is relevant to the anchor text keywords, used in links, you have no reason to worry about. But if you put links everywhere you can, without paying attention to the PageRank, it will definitely have a negative influence on SEO and your website position in search engine rating.
What are some black hat SEO practices to avoid?
Black hat SEO practice is a use of aggressive SEO tactics, that are focused only on search engines and not a human audience. It is better to avoid them to be sure that your website wouldn’t be banned by the search engines or become detached from the SERPs. Some black hat SEO practices to avoid are:
- Irrelevant keywords filling (Method of using inappropriate keywords, which do not match the website information.)
- Cloaking ( Technique used to represent the content to search engines that diverges from what is introduced on a website for users.)
- Reproduced content (Method of copying the content from other domains.)
- Exchanging or trading links (The manipulative process of buying and exchanging links that are forbidden by Google.)
- Unseen text (The technique of improving the PageRank by concealing the text from users but not from search engines.)
- Link farming ( A range of websites that hyperlink from one to another in order to grow each othe popularity.)
What is a 404 Page Error?
404 Page Error is a typical HTTP status code that appears in case of the broken or un-existing link. 404 Page Error is regarded to the concrete page, not to the website in general. Broken links on the website are an indicator of miserable experience and low quality for search engines. So, fixing the 404 Not Found Error is important in order to increase the rating.I am text block. Click edit button to change this text. Lorem ipsum dolor sit amet, consectetur adipiscing elit. Ut elit tellus, luctus nec ullamcorper mattis, pulvinar dapibus leo.
What happens if I stop SEO?
If you stop SEO, your top ranking, most likely, will go down. SEO requires regular vigilance. If there is no effort in this field, your website will have low organic traffic and, therefore, your business can decline while losing online consumers. SEO is necessary for any business that cares about the Internet promotion. It is efficient when being constantly provided.
Why do you think you are a good fit for our project?
We have more than 10 years of SEO experience. We worked with different niches including furniture, law firm, healthcare, real estate, SAAS marketing and many others. We also have all the needed skills and expertise for your project. We understand all its peculiarities and importance. And we have a deep understanding of Google search engine, this allows us to give us very predictable work results.
What does your content marketing include?
As a rule, our content marketing includes:
- Content optimization on the main pages
- Work with client’s blog
- Video content plan
- We create visual content (pictures, infographics, presentations, tables)
- We develop a detailed content plan for social media
What do your link building strategies include?
Our link building strategies include:
- Publishing client’s posts on authoritative sources like Atlantic, Washington Post, Entrepreneur, etc.
- Building backlinks from Wikipedia
- Creating a scholarship/student discount
- Placing guest posts on relevant websites
- Infographics creation
- Using website directories
My site is built on Shopify. Do you work with this platform?
Yes, we do. We specialize on Shopify, WordPress, WooCommerce, Magento platforms.
And we have enough experience to help your project if your site is on one of these platforms. If you have no site yet then please show the main keyword you want to rank for.
Do you have any experience working with Amazon’s affiliate program?
We have a huge experience of working with Amazon’s affiliate program. https://sleepaholic.club/ with its reviews is an example of our work. The given site is profitable, but it’s a symbolic amount since Amazon cut commission.
Briefly explain in steps what you would recommend on a domain name change as best practices?
It is necessary to gather all the current content and save it as a backup. URL by URL, set up redirects from all old pages. The maximum number of old content like titles, descriptions, etc., must be moved to a new domain so Google could understand that there are no manipulations.
How many projects have you managed with a domain name change?
About 5-10, it’s difficult to tell exactly because it is not usual everyday work. Those projects took place in the past 10 years of our SEO experience.
Will our traffic fall after domain name change?
As a rule, if everything is done correctly, Google needs 1-2 weeks to understand the new site structure. And during this period of time traffic can be lower but it depends on the reason for domain change. If the reason is the penalty on the previous domain then the change can be useless.
If your rebrand is on the same marketing segments and all the backlinks are relevant there should be no problem with traffic.
What does your SEO content audit looks like?
Our SEO content audit includes:
Blog Posts:
- Title
- URL
- Category (i.e., the theme or topic referenced in the post)
- Publish date
- Author
- Page visits
- Bounce rate
- Inbound links – total number of sites linking to the page
- Conversions – the number of page visitors who performed the call to action on the page
- Number of comments
- Total number of social shares
- Number of social shares, by channel (e.g., Facebook, Twitter, LinkedIn, Pinterest, or Google+)
Content’s Engagement Metrics
- Page visits
- Bounce rate
- Inbound links – total number of sites linking to the page
- Conversions – the number of page visitors who performed the call to action on the page
- Number of comments
- Total number of social shares
- Number of social shares, by channel (e.g., Facebook, Twitter, LinkedIn, Pinterest, or Google+)
Content’s Quality Metrics
- Word length: Content with a word count of 600 or lower will usually have a lower content quality score.
- Uniqueness: Content that is very similar to content published on other sites or your site will usually have a lower content quality score.
- Timeliness: If the content has outdated information, it will have a lower content quality score.
- Topic relevance: Content that is very relevant to your products, services, and industry will have a higher content quality.
Content’s SEO Value
- Main keyword
- Meta description
- Meta title
- Keyword in content
- Keyword in headline
- Keyword in subheading
- Keyword in image alt tag
- Inbound links
- Outbound links
What does your SEO content audit looks like?
Our SEO content audit includes:
Blog Posts:
- Title
- URL
- Category (i.e., the theme or topic referenced in the post)
- Publish date
- Author
- Page visits
- Bounce rate
- Inbound links – total number of sites linking to the page
- Conversions – the number of page visitors who performed the call to action on the page
- Number of comments
- Total number of social shares
- Number of social shares, by channel (e.g., Facebook, Twitter, LinkedIn, Pinterest, or Google+)
