SEO Case Study: Wine Society
56% Increase in Organic Traffic
56%
Increase in organic traffic
70%
Increase in organic keyword rankings
43%
Increase in sales
Client: Shop Wine Society, Greenvale, NY
Industry: Alcoholic Beverages Market
A Shop Wine Society is a trustworthy company specializing in wine and spirits distribution. Based in an NYC area, this shop is appreciated thanks to the professional approach and great selection. Offering a wide range of alcoholic drinks, the Shop Wine Society remains a leading company in the industry.
The true connoisseurs of fine wine or aged whiskey find a Shop Wine Society all-in-one spirits store. Clients can visit the shop in NY to taste some drinks and choose the most suitable one. However, considering the out-to-date pandemic conditions, it is essential to offer an option to perform an order without leaving home.
The website of Shop Wine Society is conveniently structured to find any alcoholic drink that will suit your needs. The affordable prices and sales make this shop quite popular among consumers. Additionally, a Shop Wine Society has knowledgeable staff to help clients with an assortment of wine, tequila, whiskey, gin, etc.
A page of events and tasting of a Shop Wine Society attract more customers to taste some drinks and enjoy them. It is a good offer for engaging a bigger audience as well.
The Shop Wine Society provides affordable shipping to your destination. The advanced approach and competitive drinks variety available in a store is the first pledge to consider them a genuinely trusty company.
Search Engine Optimization Strategy for Wine Society
1. Site Audit
The site audit is necessary to reveal the key factors that impact website visibility in search engine results.
2. Competitor analysis
Competitor analysis is an effective tool that brings knowledge about potential risks and the performance of opponents. It helps to build an advanced marketing strategy.
3. Page Speed Optimization
The website ranking in search engines is typically dependent on the speed of pages. Page speed optimization makes the page download faster.
4. On-Page Optimization
On-page optimization is essential to select suitable tags and meta-descriptions for website content. It provides single-page boosting.
5. Content development
Website content remains one of the significant aspects while working online. Content development is needed to optimize it.
6. SEO-Friendly FAQ Pages
SEO-friendly FAQ pages ensure readers with principal educational material that is important to get organic traffic.
7. Outreach Guest Posting
Outreach guest posting is needed to connect with the audience at the expense of websites they often visit.
8. Marketing Report
A marketing report is irreplaceable to analyze opportunities and risks that appear. It helps to track website performance, too.
Google Analytics Results of Wine Society
56%
Increase in organic traffic
70%
Increase in organic keyword rankings
43%