SEO Case Study: GetWetStore
78% Increase in Organic Traffic and Sales
78%
Increase in organic traffic
43%
Increase in organic keyword rankings
33%
Increase in sales
Client: GetWetStore, US
Industry: Diving Equipment Market
Get Wet Store remains one of the most trusty companies engaged in distributing high-quality scuba package deals and different dive accessories. A shop is well-known in the American market thanks to the shipping options, a wide range of products available, and professional customer support service.
Since Get Wet Store offers 100% security for servers and checkout pages with an SSL certificate, clients can perform an order without worrying about online safety. The communication with customers is well. The chat support reacts to the requests as soon as possible – it is a nice benefit while selling online.
Once you visit the Get Wet Store website, you can find there several categories of assortment. From scuba diving and snorkeling packages to wet suits and signal devices and everything in between – this store is a one-stop snorkel shop to stock up with necessary stuff for favorite water activities.
It is worth mentioning that a client can subscribe to the latest news to track sales and specials. Moreover, the Get Wet Store provides an FAQ page that sources essential educational materials for the audience.
Considering out-to-date conditions, Get Wet Store offers competitive online services. The multiple areas of products, as well as personal approach, make them worth visiting again.
Search Engine Optimization Strategy for GetWetStore
1. Site Audit
The site audit is an effective method to find out what factors can influence the visibility of a website in search engine results.
2. Competitor analysis
You can get knowledge about the activity of opponents thanks to competitor analysis. It helps to build an efficient marketing strategy.
3. Page Speed Optimization
Page speed optimization is a vital tool to make website pages download faster. Search engines typically use the speed indicator while ranking.
4. On-Page Optimization
On-page optimization is responsible for improving website meta-descriptions and tags, making them more visible in search engine results.
5. Content development
The website content remains a significant aspect of any successful marketing strategy. Making it more interesting helps to expand the circle of the audience.
6. SEO-Friendly FAQ Pages
SEO-friendly FAQ pages incorporate educational content for the audience. It assists while gaining more organic traffic.
7. Outreach Guest Posting
Outreach guest posting is a tool to attract more potential customers from the online platforms they usually visit. It is a strategic way for any marketing strategy.
8. Marketing Report
Analyzing a current business situation and revealing risks and opportunities is a pledge to success. A marketing report is all about tracking the business performance, too.
Google Analytics Results of GetWetStore
78%
Increase in organic traffic
43%
Increase in organic keyword rankings
33%