SEO Case Study: European Specialties
82% Increase in Organic Traffic
82%
Increase in organic traffic
146%
Increase in organic keyword rankings
60%
Increase in sales
Client: European Specialties, Syracuse, NY
Industry: Grocery Store
European Specialties is one of the few American stores which concentrate on selling Eastern European foods and drinks. Being on the market since 1996, this shop is now well-known among the large Eastern European community in the USA, providing a selection of Polish and Ukrainian food products.
The philosophy of European Specialties is full of nostalgia for home. While the community of Eastern Europeans was rapidly expanding, there was no store with the traditional food that could bring the taste of motherland. And European Specialties has become the first who was ready to give the missing atmosphere of home.
A wide range of traditional foods of Polish and Ukrainian cuisines can be found in the online grocery store European Specialties. From Ukrainian borscht and varenyky to Polish zurek and sweets – all the yummy dishes are available to place an order.
Clients can buy online or in a European Specialties store in NY. The online shop is well-structured to find any product you like. It is worth mentioning that the remote platforms to sell products are essential to out-to-date stores, and European Specialties is a win-win variant here.
The page of recent posts provides customers with valuable educational materials. It helps to acquaint the audience with the latest news and insights.
The grocery store European Specialties has every chance to become the significant spot with the unique assortment of Eastern European foods in the NYC area.
Search Engine Optimization Strategy for European Specialties
1. Site Audit
The site audit is done to find the main factors that impact the website visibility in the Google search engine. It is an integral part of any marketing strategy.
2. Competitor analysis
Competitor analysis is needed to discover what are the potential risks and chances of opponents. This knowledge is helpful while building the right marketing strategy.
3. Page Speed Optimization
Page speed notably influences the website ranking in the search engine. That`s why it is vital optimizing it.
4. On-Page Optimization
On-page optimization is required for single-page improvement. It is a significant aspect to select the right meta-descriptions and tags for a higher website ranking.
5. Content development
Entertaining and eye-catching content is a pledge for any effective marketing strategy. Refer to the content development to upgrade it.
6. SEO-Friendly FAQ Pages
SEO-friendly FAQ pages play a significant role while gaining organic traffic. They are responsible for educational content.
7. Outreach Guest Posting
Outreach guest posting is a tool that assists while expanding the audience circle. It attracts customers to visit a website at the expense of other platforms they often use.
8. Marketing Report
A marketing report is needed to track the current business situation and analyze potential risks and opportunities.
Google Analytics Results of European Specialties
82%
Increase in organic traffic
146%
Increase in organic keyword rankings
60%
