SEO Case Study: Christmas Tree Brooklyn
70% Increase in Organic Traffic and Sales
47%
Increase in organic traffic
67%
Increase in organic keyword rankings
58%
Increase in sales
Client: Christmas Tree Brooklyn, Brooklyn NYC
Industry: Christmas Tree Industry
Christmas Tree Brooklyn has successfully distributed Christmas trees all around the NYC area since 2012, winning customers` attention thanks to their reliable services. A business owner Dan Sevigny assures: “The holiday season can be stressful. People want ease, convenience, and simplicity – that’s what we give them.” This family-owned affair becomes trusty thanks to their finest Fraser Firs and free delivery option in NYC.
CTB offers evergreens from a Canadian grower that meet the high standards of the Fraser Firs. A company provides competitive prices that are lower compared to other vendors. Apart from that, customers can use the services of a one-stop CTB Christmas shop to buy lights, garlands, and wreaths.
The philosophy of Christmas Tree Brooklyn is truly impressive. Siblings Dan and Morgan are sure that the delivery of trees is free because it should be. Once a client has paid for a tree itself, they shouldn`t pay twice. Such an approach is a great offer indeed that makes CTB that popular in an NYC area.
CTB is involved in charity, too. To give cheer to kids on Christmas Eve, siblings have partnered with Covenant House to provide clothes for children in need.
All the mentioned features make Christmas Tree Brooklyn a trustworthy Christmas tree delivery service with a convenient option to perform an order at their online store. The website content is divided into a few headings to allow clients to select an evergreen for a winter holiday season without any hassle.
Search Engine Optimization Strategy for Christmas Tree Brooklyn
1. Site Audit
A site audit incorporates tools that allow analyzing what factors influence the website`s visibility in search engines.
2. Competitor analysis
Competitor analysis gives you knowledge about the pros and cons of the opponents to build the right marketing strategy.
3. Page Speed Optimization
Page speed optimization is needed to make website pages download quicker. Search engines use this sign to rank websites.
4. On-Page Optimization
On-page optimization is essential to optimize single web pages. It plays a significant role in earning more organic traffic.
5. Content development
By improving and boosting the website`s content, you can attract a bigger audience to come back to a platform.
6. SEO-Friendly FAQ Pages
SEO-Friendly FAQ Pages provide educational materials on the website to earn more organic traffic.
7. Outreach Guest Posting
Outreach guest posting is a method to connect with a target audience on the websites they usually visit.
8. Marketing Report
A marketing report is needed to track the monthly or weekly website`s performance analyzing opportunities and risks.
Google Analytics Results of Christmas Tree Brooklyn
47%
Increase in organic traffic
67%
Increase in organic keyword rankings
58%