SEO Case Study: Christmas Tree Brooklyn

70% Increase in Organic Traffic and Sales


Increase in organic traffic


Increase in organic keyword rankings


Increase in sales

christmas tree brooklin

Client: Christmas Tree Brooklyn, Brooklyn NYC

Industry: Christmas Tree Industry

Christmas Tree Brooklyn has successfully distributed Christmas trees all around the NYC area since 2012, winning customers` attention thanks to their reliable services. A business owner Dan Sevigny assures: “The holiday season can be stressful. People want ease, convenience, and simplicity – that’s what we give them.” This family-owned affair becomes trusty thanks to their finest Fraser Firs and free delivery option in NYC.

CTB offers evergreens from a Canadian grower that meet the high standards of the Fraser Firs. A company provides competitive prices that are lower compared to other vendors. Apart from that, customers can use the services of a one-stop CTB Christmas shop to buy lights, garlands, and wreaths.

The philosophy of Christmas Tree Brooklyn is truly impressive. Siblings Dan and Morgan are sure that the delivery of trees is free because it should be. Once a client has paid for a tree itself, they shouldn`t pay twice. Such an approach is a great offer indeed that makes CTB that popular in an NYC area.

CTB is involved in charity, too. To give cheer to kids on Christmas Eve, siblings have partnered with Covenant House to provide clothes for children in need.

All the mentioned features make Christmas Tree Brooklyn a trustworthy Christmas tree delivery service with a convenient option to perform an order at their online store. The website content is divided into a few headings to allow clients to select an evergreen for a winter holiday season without any hassle.

christmas tree brooklin

Search Engine Optimization Strategy for Christmas Tree Brooklyn

Audit seo

1. Site Audit

A site audit incorporates tools that allow analyzing what factors influence the website`s visibility in search engines.

Competitive Analysis

2. Competitor analysis

Competitor analysis gives you knowledge about the pros and cons of the opponents to build the right marketing strategy.

Page Speed Optimization

3. Page Speed Optimization

Page speed optimization is needed to make website pages download quicker. Search engines use this sign to rank websites.

On page optimization

4. On-Page Optimization

On-page optimization is essential to optimize single web pages. It plays a significant role in earning more organic traffic.

Web Content Development-01

5. Content development

By improving and boosting the website`s content, you can attract a bigger audience to come back to a platform.

Creating SEO-Friendly FAQ Pages

6. SEO-Friendly FAQ Pages

SEO-Friendly FAQ Pages provide educational materials on the website to earn more organic traffic.

Outreach Guest Posting

7. Outreach Guest Posting

Outreach guest posting is a method to connect with a target audience on the websites they usually visit.

Marketing Report

8. Marketing Report

A marketing report is needed to track the monthly or weekly website`s performance analyzing opportunities and risks.

Google Analytics Results of Christmas Tree Brooklyn

Christmas Tree Brooklyn


Increase in organic traffic


Increase in organic keyword rankings


Increase in sales